IS THE FIRM PURE CREMATION TRUSTWORTHY?

Cubicsrube

https://forums.moneysavingexpert.com/discussion/comment/81942935#Comment_81942935

I think this realisation might be behind the rise in direct cremation (as well as, perhaps even more than, the cost factor). My mum had a direct cremation, which took a bit of processing for her children to get comfortable with, but was ultimately chosen because she died at the start of the summer holidays and we knew so many important people would be unable to pay their respects due to travel plans. Instead we held a wonderful celebration of life service followed by a lovely 'afternoon tea' wake, about two months later. It was standing room only and gave us time to prepare lovely eulogies, photo presentations together, and appreciate it all with less of the fog and rawness of immediate loss. I highly recommend.

Some of the criticisms of pure cremation are giving me puzzlement: it's a company that has decided to build a national brand around a product that most funeral directors bury on the back of the menu. Part of that involves raising mass awareness that the option exists. That's not the same thing as 'implying they are unique'. Almost all advertisers in every category eschew mentioning competitors (unless comparison/taste test etc is the whole strategy). You can't expect them to advertise other people's services!

Albermarle

https://forums.moneysavingexpert.com/discussion/comment/82004531#Comment_82004531

 than some new company who are chucking shedloads of money on adverts.

Anybody I know who watches daytime TV/ more obscure channels, finds these funeral/cremation adverts pretty ridiculous. They all seem so happy planning their own funeral, as if they are planning their Summer holidays .😂

flaneurs_lobster

https://forums.moneysavingexpert.com/discussion/comment/82004878#Comment_82004878

Pretty standard advertising, people don't buy your stuff (soap powder/holiday/car/funeral plan) if it makes you miserable. It has to be aspirational in some way, even if it's just Asda's back-pocket of extra loose change.

I've not seen the ads, assume it's not disco dancing and champagne?

KxMx

Now everything is done I am overall very impressed with Pure Cremation.

Her ashes were hand delivered back to me by a staff member one week after the cremation.

The local independent family firm I mentioned that let us down on several aspects with Nan's attended cremation in 2021 (after having had previously good experiences with them), took weeks to get her ashes back and then sent them to the wrong branch.

This is one of the reasons that Mum chose Pure Cremation.