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Abrdn - Aberdeen

LHW99
LHW99 Posts: 5,579 Forumite
Part of the Furniture 1,000 Posts Photogenic Name Dropper
in Pensions, annuities & retirement planning
Not sure if this will interest anyone, but Abrdn (puts teeth back in :D )is renaming itself back to Aberdeen (Group).how that will affect the Interactive Investor branding, if at all is anyone's guess

Comments

  • flaneurs_lobster
    flaneurs_lobster Posts: 9,131 Forumite
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    LHW99 said:

    how that will affect the Interactive Investor branding, if at all is anyone's guess
    Becomes Intrctv Invstr obviously.

    Got to get those vowels back from somewhere.

    And yes, Abrdn was a stupid rebrand.
  • dunstonh
    dunstonh Posts: 120,881 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Combo Breaker
    Abrdn Elevate still has Standard Life appearing in some places on their paperwork and website.   

    I did laugh when I got the email this morning about the rebrand of the rebrand.   How do you admit it was a stupid move by the predecessor without actually saying it....
     
    I am an Independent Financial Adviser (IFA). The comments I make are just my opinion and are for discussion purposes only. They are not financial advice and you should not treat them as such. If you feel an area discussed may be relevant to you, then please seek advice from an Independent Financial Adviser local to you.
  • Moonwolf
    Moonwolf Posts: 571 Forumite
    Part of the Furniture 500 Posts Name Dropper Combo Breaker
    I notice their shares initially jumped 10% today.  Annoying as I had a few of these but have just divested all the shares in my S&S ISA to move it to a cash ISA in preparation for retirement. 

    On the other hand, overall that portfolio would have lost more this week than I gained on that one.
  • LHW99
    LHW99 Posts: 5,579 Forumite
    Part of the Furniture 1,000 Posts Photogenic Name Dropper
    Moonwolf said:
    I notice their shares initially jumped 10% today.  Annoying as I had a few of these but have just divested all the shares in my S&S ISA to move it to a cash ISA in preparation for retirement. 

    On the other hand, overall that portfolio would have lost more this week than I gained on that one.

    Due to people actually being able to pronounce what they were wanting to buy?
  • Albermarle
    Albermarle Posts: 30,398 Forumite
    10,000 Posts Seventh Anniversary Name Dropper
    LHW99 said:
    Not sure if this will interest anyone, but Abrdn (puts teeth back in :D )is renaming itself back to Aberdeen (Group).how that will affect the Interactive Investor branding, if at all is anyone's guess

    It is actually renaming itself aberdeen group ( no capitals ). Presume that is another whizzo marketing idea. 
  • sausage_time
    sausage_time Posts: 1,826 Ambassador
    Tenth Anniversary 1,000 Posts Name Dropper Photogenic
    Albermarle said:
    LHW99 said:
    Not sure if this will interest anyone, but Abrdn (puts teeth back in :D )is renaming itself back to Aberdeen (Group).how that will affect the Interactive Investor branding, if at all is anyone's guess

    It is actually renaming itself aberdeen group ( no capitals ). Presume that is another whizzo marketing idea. 
    The lack of a capital really grates with me.  It just looks wrong in documentation and news reports.  Companies like Intel and Dyson have lower case letters in their logos, but documents referring to the proper name have a capital.
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