Walls Viennetta advertising picture is totally false.

Vectis

How many millions of complaints would the ASA have to deal with every single day if everyone complained that their fast food burger didn't match the advertised photo?

Come on, we all know that advertisers are going to use the best photo they can. No-one seriously expects every food product to look exactly like the photo, do they? It's just simply not possible.

RefluentBeans

Lorian said:

If that's an actual branded vienetta it looks faulty to me and I'd complain on that basis. 

Agree with this. The complaints process should be complaining to the manufacturer/retailer in the first instance. Jumping straight to ‘I’m going to report you to the advertising police’ sounds a bit a naive and childish. 

Walls will produce gallons and gallons of ice cream every day. They will spot check a few batches to make sure the chocolate amount is +/- the correct amount, and the sugar is correct, and it is soft and scoopable. Unfortunately that does mean that some outliers will not be caught. 

The ASA may or may not be interested, but realistically a single defective unit is not false advertising. You’d have to show repeated offence from multiple units that shows either carelessness or intent. I don’t think this falls into the false advertising, yet. And rather could be a faulty batch which was missed.

Finally, for all those saying that ‘I’ve bought one recently and not as good as it was X years ago’ - welcome to shrinkflation and rose tinted glasses. 

born_again

Reminds me of going to my favourite coffee shop & getting my Flat White. Poor barista says, sorry about the pattern on the top..
I aways say. It's not what it looks like, it's what it tastes like that count.
So far not had a bad one.

the_lunatic_is_in_my_head

Vectis said:

Come on, we all know that advertisers are going to use the best photo they can. No-one seriously expects every food product to look exactly like the photo, do they? It's just simply not possible.

Well it would be possible to take a photo of the actual food... 

MorningcoffeeIV

the_lunatic_is_in_my_head said:

Vectis said:

Come on, we all know that advertisers are going to use the best photo they can. No-one seriously expects every food product to look exactly like the photo, do they? It's just simply not possible.

Well it would be possible to take a photo of the actual food... 

Not usually with ice cream, under photography lights.

That's why we used to use mashed potato so much for ice cream photography. It behaves much better better sat under a hot light for a couple of hours than ice cream.

MobileSaver

MorningcoffeeIV said:

That's why we used to use mashed potato so much for ice cream photography.

Every day is a school day!

Zinger549

There are videos showing how they take photos for food adverts. Using nails, glue ect to get the best picture.

 https://www.youtube.com/watch?v=44_MNHaSAno

the_lunatic_is_in_my_head

MorningcoffeeIV said:

the_lunatic_is_in_my_head said:

Vectis said:

Come on, we all know that advertisers are going to use the best photo they can. No-one seriously expects every food product to look exactly like the photo, do they? It's just simply not possible.

Well it would be possible to take a photo of the actual food... 

Not usually with ice cream, under photography lights.

That's why we used to use mashed potato so much for ice cream photography. It behaves much better better sat under a hot light for a couple of hours than ice cream.

I know producers use all sorts to replace/enhance food in images but also aware some spend very large sums of money on making adverts for food, with the amounts of money spent I would assume it's possible to create an environment where you can get a photo of ice cream before it melts. Problem for the producer for in doing such is it would look like the actual food rather than twice as good!   

Jonboy_1984

the_lunatic_is_in_my_head said:

MorningcoffeeIV said:

the_lunatic_is_in_my_head said:

Vectis said:

Come on, we all know that advertisers are going to use the best photo they can. No-one seriously expects every food product to look exactly like the photo, do they? It's just simply not possible.

Well it would be possible to take a photo of the actual food... 

Not usually with ice cream, under photography lights.

That's why we used to use mashed potato so much for ice cream photography. It behaves much better better sat under a hot light for a couple of hours than ice cream.

I know producers use all sorts to replace/enhance food in images but also aware some spend very large sums of money on making adverts for food, with the amounts of money spent I would assume it's possible to create an environment where you can get a photo of ice cream before it melts. Problem for the producer for in doing such is it would look like the actual food rather than twice as good!   

It will be more possible with the advances in photography Lighting LED panels that have been made in the last five years or so (particularly with regard to the colour temperature of the light).

Prior to that the conditions to preserve the ice cream would have been the polar opposite of best practice for the photography equipment and given the voltages involved in flash lighting probably the safety of the operators (for example a local studio that hire equipment for product photography have battery and arc light combos that work at up to 10,000 volts).

The battery packs would also have a depleted life in a cold environment.