Annuity without using financial adviser

Can anyone give me the names of any reputable annuity providers who do not insist on applications being made through a financial adviser?   Many thanks.
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  • Gudrun
    Gudrun Posts: 27 Forumite
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    Thank you very much for your helpful reply, dunstonh, it is much appreciated.

    I am still interested in contacting a few providers direct, in order to compare for myself the difference between what they offer, and what is available through an independent financial adviser.

    I am puzzled that providers charge a commission for direct applications, and appear to prefer the indirect application route through an IFA.
  • Albermarle
    Albermarle Posts: 26,960 Forumite
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    Gudrun said:
    Thank you very much for your helpful reply, dunstonh, it is much appreciated.

    I am still interested in contacting a few providers direct, in order to compare for myself the difference between what they offer, and what is available through an independent financial adviser.

    I am puzzled that providers charge a commission for direct applications, and appear to prefer the indirect application route through an IFA.
    Probably it is the same reason that many pension providers will only work via an advisor.
    When dealing direct with the public, you can always end up being accused at a later date of selling an inappropriate product for the client.
    Some clients may be difficult to deal with.
    Many clients will be unable to understand even simple financial concepts
    You need to employ call centre staff to answer all the questions.
    Etc Etc

    Working direct with an advisor, takes out most of these issues for the provider.
  • dunstonh
    dunstonh Posts: 119,152 Forumite
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    I am puzzled that providers charge a commission for direct applications, and appear to prefer the indirect application route through an IFA.
    If the IFA does the work, then the provider has do virtually nothing.   Plus, liability is carried by the adviser and not the provider.

    If a provider wants to set up a distribution channel, it needs to comply with FCA regulations for distribution and have appropriate staffing and compliance etc..  Whereas without a distribution channel, it only has to comply with regulations for a product manufacturer.  So, there is a cost difference there.      

    Historically, most annuity business was arranged via IFAs (not FAs).  So, the distribution channel favoured that.

    I am an Independent Financial Adviser (IFA). The comments I make are just my opinion and are for discussion purposes only. They are not financial advice and you should not treat them as such. If you feel an area discussed may be relevant to you, then please seek advice from an Independent Financial Adviser local to you.
  • Gudrun
    Gudrun Posts: 27 Forumite
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    Thank you Albermarie and dunstonh.   Your replies have been extremely helpful.
  • zagfles
    zagfles Posts: 21,377 Forumite
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    Gudrun said:
    Thank you very much for your helpful reply, dunstonh, it is much appreciated.

    I am still interested in contacting a few providers direct, in order to compare for myself the difference between what they offer, and what is available through an independent financial adviser.

    I am puzzled that providers charge a commission for direct applications, and appear to prefer the indirect application route through an IFA.
    What he neglected to mention was that you can negotiate a rebate of commission with annuity brokers, see this article https://www.thisismoney.co.uk/money/pensions/article-9749773/Im-buying-annuity-55k-pot-does-broker-gets-commission.html
    So probably worth getting quotes from both brokers and IFAs. If you use an IFA worth checking for ombudsman decisions against them, see https://www.financial-ombudsman.org.uk/decisions-case-studies/ombudsman-decisions



  • Gudrun
    Gudrun Posts: 27 Forumite
    Sixth Anniversary 10 Posts
    Very interesting, zagfles, I will take a look at all that.   Many thanks.
  • incus432
    incus432 Posts: 394 Forumite
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    edited 6 November 2024 at 3:06PM
    Apologies for jumping in on this old thread but I have been looking at taking out a fixed term annuity from a SIPP (120k before lump sum) for 8 years to fill a gap before state pension. Based on the useful advice here I understand an IFA can get better rates because they charge a fee to the client rather than get paid commission by the annuity provider.  

    I therefore got a name from Unbiased. However this IFA told me he would have to conduct a full review of our finances and charge accordingly. Pressed he said he could give 'limited advice' on a fixed term annuity and would be paid by 3% commission paid by the insurer (ie c £2700). (I thought this was no longer alllowed?)  I told him I had understood I would pay him a fee for the service/advice and get a better 'no commission' annuity rate/ However it seems he will not do this without doing a full review.

    Is this expected or will I get a more helpful response from another IFA (i have now tried Vouchedfor).  I am reluctant to enter into a full review of our finances and end up having to pay large fees for this when I am reasonably sure (within limits) what I need, and have managed our SIPPs, ISAs and planning for 20 years. If I am only getting the 'commission rate' annuity I might as well just use a broker.

    Thoughts welcome

  • MallyGirl
    MallyGirl Posts: 7,147 Senior Ambassador
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    you might do better by finding a local IFA - especially if you can get personal recommendation - rather than one that has paid for an entry in unbiased etc.
    I’m a Senior Forum Ambassador and I support the Forum Team on the Pensions, Annuities & Retirement Planning, Loans
    & Credit Cards boards. If you need any help on these boards, do let me know. Please note that Ambassadors are not moderators. Any posts you spot in breach of the Forum Rules should be reported via the report button, or by emailing forumteam@moneysavingexpert.com.
    All views are my own and not the official line of MoneySavingExpert.
  • dunstonh
    dunstonh Posts: 119,152 Forumite
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    I therefore got a name from Unbiased. However this IFA told me he would have to conduct a full review our finances and charge accordingly. Pressed he said he could give 'limited advice' on a fixed term annuity and that would be paid by 3% commission paid by the insurer (ie c £3000). (I thought this was no longer alllowed?)  I told him I had understood I would pay him a fee for the service/advice and get a better 'no commission' annuity rate/ However it seems he will not do this without doing a full review.
    A couple of things there:
    1) Unbiased has seen an exodus of IFAs, and it's mostly FAs and wealth management companies on there now along with only a small number of regional IFAs who are often expensive (they have to be to cover the cost of being on unbiased - unbiased has priced out the small localised firms)
    2) It is up to the advice company whether they offer limited advice, full advice or execution only.      There appears to be some confusion here as both full advice and limited advice can only be done on fee basis.  Whereas execution can only be commission or fee agreed basis.     Advice cannot be commission basis (whether limited or full).   Any hint of advice and it is classed as advice and commission is not allowed.

    There are different business models for different advice firms.    Some will only allow their staff to do certain things.
    Is this expected or will I get a more helpful response from another IFA (i have now tried Vouchedfor).
    Vouchedfor is even more expensive than unbiased.   If my memory is correct, they take a cut of fee income from that lead.    Again, most IFA firms don't appear on vouchedfor.

     I am reluctant to enter into a full review of our finances and end up having to pay large fees for this when I am reasonably sure (within limits) what I need and have managed our SIPPs and ISAs and planning for 20 years. 
    Ask them if they do "execution only" where you are using them to get provider quotes and facilitate the application.  That is more likely to be available in a smaller general practitioner firm rather than a regional or national firm (whose existence is to mop up assets under management and puts limitations on what staff can and cannot do).


    I am an Independent Financial Adviser (IFA). The comments I make are just my opinion and are for discussion purposes only. They are not financial advice and you should not treat them as such. If you feel an area discussed may be relevant to you, then please seek advice from an Independent Financial Adviser local to you.
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