Sainsbury Bank ISA rate better for new customers

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I opened a Sainsburys Bank ISA (variable rate) in April at 0.95%. They seem to be offering 1.22% now but obviously I won't benefit from this. I tried waiting on their phone line for 20 minutes but gave up. Has anyone asked to be upgraded, or must I open a new ISA and transfer the funds? Marcus make this a bit easier by having an opt-in bonus.
Weird that it takes 20 minutes on the phone when micro banks like DF Capital manage to get calls answered much quicker.
Weird that it takes 20 minutes on the phone when micro banks like DF Capital manage to get calls answered much quicker.
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I used to have a number of different conventional savings accounts and ISAs with Sainsburys but shut/transferred the last one a few years ago because they're not as competitive as they used to be.
You can of course get up to 1.35% for an instant access isa now - albeit with limits on the number of withdrawals to get the higher rate in some cases.
https://www.moneysavingexpert.com/savings/best-cash-isa/
Answering a simple customer query within 24 hours would be a fairly reasonably baseline for service - worse than Punjab National Bank were!
In terms of current competitiveness though, I notice that their (non-ISA) Defined Access Saver has recently made an appearance on the MSE Easy Access top table and, to be fair, their Easy Access Cash ISA @1.22% (for £500+) isn't too far off the current market-leading rates.
Is your current Sainsburys ISA a 'Variable Rate Cash ISA' ? If so, the current version doesn't seem to have an issue number attached to it so are you sure the new rate won't apply to your account ? Have you logged in to your Sainsburys online banking account and checked that your original 0.95% rate hasn't increased ? Banks have to tell you when rates reduce but many won't notify you when rates increase.
Yes, taking a day to answer a PM isn't great but that sort of timeframe for a response (1 to 2 days) isn't unusual for many banks and building societies at the moment, to be fair.
I agree with the OP, it's easier to apply as a new customer and transfer in rather than move to the new rate as an existing customer.
Marcus just lets you opt-in to higher rates, much more efficient for customer and bank.
So the moral is, check and don't believe they are going to do what they say!