VAT extra add on

littleboo

If you're a consumer and its a consumer product, they should be advertising prices inclusive of VAT. And £28.99 + VAT is £34.79 so still wouldn't explain it.

iniltous

Don’t you get a ‘bill’ either paper or online itemising what you are paying for .

FYI , the VAT is should still be shown but separately and still included in the advertised cost , so if a bill were £30 / month , then the bill would show  £25 with  £5 shown separately as the VAT element so the total is £30, they can’t advertise the product as £25 ex vat (or shouldn’t) no consumer product shows the ex vat price as you as a can’t avoid it or claim it back .

Farway

If it is consumer retail, not commercial, the advertised price must include VAT as standard, not some hidden add on

So, if advertised at 29.99 per month it is exactly that, not 29.99 + VAT