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Apple on track to become $2trillion company by December 2020?
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Was meant to be high prices, not high margins. Whoops. Will edit!
As a tech category matures the reason to upgrade every year becomes less relevant and only the die hard tech fans will buy every year. Apple know this and this is why few years back they stopped reporting iPhone sales because they know the market as matured. The iPhone 8 at £479 is an excellent phone which will perform for years to come. This is far from being expensive and out of reach of people.
I can easily see Apple doing more bundling options just like amazon does with prime. It would not surprise me that the iPhone becomes part of an overall bundle package that you pay Apple a monthly fee for x,y,z.
Why do you continue to ignore the Apple Watch and the AirPods?
They are quite negligible accessories...
Look fair is fair if you feel that they won't double in valuation in a year because the stock market is never that easy thing to gauge. If it was then everyone would be in the stock market and rich beyond their dreams.
However you stating that their valuation only as one way to go if they don't find a new product category is worthless as again for the umpteenth time that argument as been made over and over for 10 years. They do create new product categories when you have said
To also say that Tim Cook has milked the iPhone and is just an accountant makes it sound more like you don't like the guy personally rather than any rational understanding of how the business works or how tech evolves.
Although I like Apple products, I would rather invest in a company that doesn't solely rely on consumers and especially one where its main product is considered a luxury purchase. Every company is effected by recession but some much more than others. Will Apple grow to be a $2 trillion company in the next few years? That will largely depend on the overall economy - it could halve before it doubles. I prefer to keep my investments in theoretically 'safer' companies with a wider spread of income
Oh don't get me wrong you invest your money where u feel the risk and return is acceptable to oneself.
Sometimes what we decide is too much of a risk for ourself is someone else's gain and vice versa.
Apple may come out with a full VR enabled set of kit but I feel Facebook have got a large head start here. It also doesn't look like they will be driving our future cars either.
No 5G iPhone until late this year at the earliest , almost all their rivals have 5g models and are currently grabbing that market share from Apple on 24 - 36 month contracts that I suspect they will find hard to grab back those lost customers.
Their days of innovation seem to be over unless they are successfully hiding development
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That’s the beauty of competition is that we all have choice.
No one company can own 100% of the market but what a company must do is ensure they have a clear vision of what they stand for and execute on their plans to ensure they give the majority of their customers what they want and make a profit to ensure longevity.
It’s not a requirement that a company must make a product that fits everyone’s desires and needs for that company to be successful.