How much can you reduced listed price of a car realistically speaking?

motorguy

There may be times when a dealer may be prepared to / want to sell a particular car at a loss, however those instances are few and far between, and chances are it will be some oddball spec that they cant otherwise have sold previously.

Brokers offer Joe Public the opportunity to buy cars at discounts they almost certainly otherwise wouldnt get from their local dealer. There may be a particular dealer in a particular part of the country at a particular time of the month who may be in the position to offer a deal thats +£££ or +£,£££ better than the best broker price but it could be like looking for the pot of gold at the end of the rainbow.

If your buying a new car, check the brokers and ask your dealer to price match. If he wont, use the cheapest broker.

Simples.

motorguy

fred990 wrote: »

Just got 16% off an Alfa Romeo Giulia Quadrifoglio. Feeling hard done by with this talk of 20% off elsewhere.......bummer.
I'll have to go badger them for some freebies before delivery!

Nice humble bragging.

And bought an M5 Competition last month....?

fred990 wrote: »

It's all a con and no better with the self appointed 'ultimate driving machine'!
M5C at £105k.
'Do you have a p/x'.
'No'.
'Do you need to arrange finance/can we help/pcp'.
'No'.
'When could you complete the deal'
'Now, but I'm not paying the same as somebody borrowing'
They were happy to take £78K......overpriced at all?

Still, you'll need all the upfront discount you can get, given residuals on them both. :eek:

motorguy

fred990 wrote: »

Just got 16% off an Alfa Romeo Giulia Quadrifoglio. Feeling hard done by with this talk of 20% off elsewhere.......bummer.
I'll have to go badger them for some freebies before delivery!

What changed your mind from buying an apparently appreciating asset like a Porsche to something thats going to suffer !!! raping depreciation like a Guilia and / or an M5C?

fred990 wrote: »

It is if you buy the right 911. Been procrastinating for months over a tasty motor to get me into the car thing that blokes do (I've never done it till now).

So go Porsche I think? V.nearly new gts with a few kmiles is more than the latest new car!!!

Buy one and flip it seems to be the way to go.

owen_money

motorguy wrote: »

Which simply reinforces my point that if prices for a particular car bottom out at say, 12% off, its because for a dealer to sell it for less they will be taking a loss.

Shifting volume is not the aim of a car dealership, making profit is.

If discounting by 12% gives the margin the dealer wants then thats fine as you say maybe thats the lowest price that allows a dealer to make a margin in line with their sales plan, however that price isnt a minimum price as set by the manufacturer, which was the original point raised on the thread

I think making a profit is the basis of all businesses isnt it?

motorguy

owen_money wrote: »

If discounting by 12% gives the margin the dealer wants then thats fine as you say maybe thats the lowest price that allows a dealer to make a margin in line with their sales plan, however that price isnt a minimum price as set by the manufacturer, which was the original point raised on the thread

Yup, agreed.

owen_money wrote: »

I think making a profit is the basis of all businesses isnt it?

Absolutely, however there are some that think the objective of a car dealership is solely to sell cars.

Car_54

owen_money wrote: »

I think making a profit is the basis of all businesses isnt it?

Yes, but making a profit won't save you from going bust if you run out of cash.


Sometimes it makes sense to sell something at a loss, if it would otherwise sit for months taking up space and costing real money in finance charges

bigadaj

Turnover is vanity, profit is sanity but cash flow is king.

motorguy

Whilst its really nice for people to get use out of cliches they've read on the internet, the reality is its incredibly RARE for a dealer to take a loss on a new car, even if he says he is, chances are hes not because of bonus structures and also bear in mind :-

• With a turnover of probably £100m+ per year, that £20,000 car you're looking at and hoping to get for a good price is NOT going to be the differentiator for the dealer having cash flow or not.
• As pointed out previously, the dealer WONT have paid for the car anyway - they're usually not invoiced until they've had them six months.
• The real point of the conversation before it went down this bizarre rabbit hole is that the reason all dealer prices gravitate to a particular point is NOT because of price fixing but because its the point below which the dealer would be making a loss.

Dealers dont make a habit of selling new cars at a loss primarly because they dont have to.

The easiest way to get a great discount is to use a broker and / or ask your local dealer to price match or beat it not "hope" you're in the right place at the right time for the right car in the right dealership

fred990

Indeed.

bigadaj wrote: »

......cash flow is king.

+ carwow = win win!
Was for me.....

motorguy

fred990 wrote: »

Indeed.
+ carwow = win win!
Was for me.....

For someone who during the years when they could most enjoy a fast car drove a diesel Passat for 18 years, supposed enjoyed maintaining the car yourself and scoffed at people who drove new fast cars it surprises me that now in your retirement years you've bought something like a Quadrifoglio which unless you're actually Nigel Mansell is likely to now be beyond both your driving and mechanical capabilities AND will depreciate like snow dropping off a hedge.

You'll be looking into the face of £20,000+ depreciation in 2 years, so nigh on £1,000 a month. All that cash gone! It makes the average persons typical £250 a month PCP payment seem positively prudent in comparison. :eek:

All that money saved on cars over all those years, eking out an existence in a rattly old Passat, now flushed down the toilet in one fell swoop....

Of course maybe it too is a figment of your imagination, like the RS6 you told us you were almost certainly buying, then the Porsche 911 that was going to appreciate in value and then the M5C you'd got for £78K.....