How much can you reduced listed price of a car realistically speaking?

Angus_Og

owen_money wrote: »

The car manufacturer cant do anything about it

Of course they can, they can stop supplying the dealer.

di-di-di-dah-di-dah

Thanks everyone. Do the dealers yearly and monthly quotas apply to use cars too? Are they in any rush to sell their year old car that used to be a lease car by the end of a month or are they just pushing for new models to sell? I'm definitely not set to buy new so I wouldn't mind 3 year old if I can get decent millage and fair price on it? Is there more room to negotiate on used car or less?

DoaM

Month/quarter/year end periods are when dealers are expected to have reached sales and revenue targets. (They're not necessarily the same thing ... Sales relates to number of units shifted, and will vary based on New and Used vehicles; Revenue relates to money). If the dealer is short on either/both then they're likely to be more flexible on pricing in order to clinch the transaction; if they've already met targets then they're not.

motorguy

di-di-di-dah-di-dah wrote: »

I am going to be looking for a new car. I know you should never pay a listed price but frankly speaking I have no idea what is a "good price" realistically speaking what really are dealers willing to go down when it comes to price. Is getting 10% of a success or just a start? I heard stories of people buying £27k car for under £17k with some clever haggling tricks and at right time of a year. Is that normal or were they exceptions I shouldn't even look at as possibilities.

I'm open to any tricks and tips here from you guys. I have read a guide online but would love to know what really is getting lucky and was is normal to expect?

It depends on the car in question, the demand for the car, and how much the manufacturer wants to support the car in the market via incentives.

With respect to those people, the £10K discount was there to be given, so they didnt necessarily use any "clever haggling tricks".

The simplest way to see what discount is likely is use the broker websites such as https://www.drivethedeal.com and https://www.broadspeed.com and carwow. See what they are offering and ask the dealer to pricematch. If they cant, see how close they can get and if its not close enough then simply use the broker.

BMW are big in to discounting a lot of their cars. We just got £10,000 off a £38K M140i, but that was relatively common knowledge that it was available, not because i used some black art techniques to secure a discount that noone else could.

motorguy

di-di-di-dah-di-dah wrote: »

Thanks everyone. Do the dealers yearly and monthly quotas apply to use cars too? Are they in any rush to sell their year old car that used to be a lease car by the end of a month or are they just pushing for new models to sell? I'm definitely not set to buy new so I wouldn't mind 3 year old if I can get decent millage and fair price on it? Is there more room to negotiate on used car or less?

There tends to be much less room for discount on a used car and if you plan on using finance, the dealer finance rate will likely be higher.

The easiest way to get a good price on a used car is to find the model / year / miles combination you want on autotrader and sort by price and see if you can haggle any extra off.

Remember its better to get £10 off a car costing £10,000 than £1,000 off the same car at another dealers for £11,000

motorguy

Car_54 wrote: »

What Car magazine list "best" prices, or at least they used to.

Which are often £,£££s out.

neilmcl

motorguy wrote: »

BMW are big in to discounting a lot of their cars. We just got £10,000 off a £38K M140i, but that was relatively common knowledge that it was available, not because i used some black art techniques to secure a discount that noone else could.

Nicely done. You're going to enjoy that, a lot

motorguy

vikingaero wrote: »

Look on Carfile or Drive The Deal for what is achievable. You can go further by timing it - end of month/quarter/year end.


About the only way to get a good discount is via employee/family schemes that car manufacturers run.

Its seriously not - use the brokers as you've already pointed out. Its often possible to get 25% off a particular car at a particular time from a particular broker when other brokers / dealers are maybe not even offering double digit discounts.

motorguy

Arklight wrote: »

If you use Carwow or something like it you'll soon get a feel for achievable prices.

One thing that becomes apparent is that there is a floor for each brand they won't go below. I suspect this is set by the manufacturer to protect brand reputation.

In my experience this is usually at absolute most 10% below the RRP of the lowest spec model.

What this means in practice is that you're better off going for a higher spec model and aiming to pay the lowest spec RRP, than aiming for a particular percentage off across the board.

Of course theres a floor!

Its the point below which its not worth them selling it because they're not making any money!!

Selling cars is easy - selling cars and making money on it is the tricky bit.

AdrianC

motorguy wrote: »

Of course theres a floor!

Its the point below which its not worth them selling it because they're not making any money!!

Which assumes they're ordering it in.

If it's something lurking in stock, they may be willing to go below cost, just to shift it.