MSE News: Starling Bank launches vertical debit card

EarthBoy

takman wrote: »

:rotfl: You seem to have completely misunderstood the article. They aren't calling starling bank a gimmick; They are saying that having a debit card that has the text in a different orientation is just a gimmick.

And they're quite right too. The vertical card doesn't do anything new, or different, or in a better way than the horizontal card did, so it is just a gimmick.

ColdIron

• A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value

Sounds about right

JGUK

Quite a few debit cards from around the world have been vertical/portrait for a while.