Asda trialling £3.50 Wonky Veg boxes

dlusman

Nada666 wrote: »

What were you expecting?

What we where told - Enough F&V to feed a family of four for a week. The qty in the box falls well short

System

Well, 80% of households with kids and two thirds of households without kids eat less than the five a day fruit and veg.

Asda are presuming that many of their customers get their veg from pizza toppings....

astoryandasong

Scarletmarble- you're probably right, sadly. A lot of families dont cook much from scratch. The majority are probably less potatoes and more oven chips.

Still, if it was done better they could have reaped some more good publicity by encouraging scratch cooking.

Nada666

But on the other hand there is idiocy imagining that the vitamin C and others in Nepalese berries are magically different from those in potatoes. They're not. The body extracts the extracts it needs from whatever you stuff in your gob (largely).

And people have strange ideas about portion sizes.

As a fruit and vegetable box it may be a non-starter - but as a vegetable box in Britain in winter it is fine. If your wife is a labourer and you have ravenous teens it may be a bit skimpy - but for a sedentary couple and a pair of younger brats the contents are adequate.

As far as I can estimate it is about half price.

caroc

Went to asda today to get one. The staff said they get about 10 delivered a day and they go like sh*t off a shovel. I'm not getting out of bed for a £3.50 box of veg ! I did find lots of RTC washing powder tho which I'm just about to post about.

dlusman

Being rolled out to more stores ( between now and end of March ) , with more boxes in each

http://www.lep.co.uk/news/local/asda-puts-wonky-veg-on-sale-in-north-west-due-to-popular-demand-1-7738285


http://your.asda.com/news-and-blogs/asda-s-phenomenal-wonky-veg-coming-to-a-store-near-you?platform=facebook

COOLTRIKERCHICK

What is really piddling me off about this, Asda are the ones to make out they are breaking new ground by selling us wonky veg to save food waste etc, but it was the likes of them that started it in the first place. The customer didn't want clean , perfectly looking fruit/ veg in the first place, it was the supermarkets doing it, to make us eat with our eyes etc..

It's same with meat, they trim all the fat off, , no Marbling etc..food colouring and water added.. And it tastes crap!! As there is no natural fat etc..

Unfortunately I got to go 15 miles to go to our local market.. And I bet any money for what is in that box, it wouldn't cost that much more than the £3.50. Or even the likes of lidl and aldl normal veg prices..

For it to be a total bargain they should bring a t down to £2.50 a box..well as they said they would waste time it anyway.. Or are they afraid it will bring down the sales of their normal bags of veg???

COOLTRIKERCHICK

Just a thought, why don't we see what that box would cost if the items were bought individually in a local market, and lidle/ Aldi etc..i n our own areas

LadyCoupon

When I was in Morrisons yesterday, they had a big bag of potatoes described as wonky for £2. Bought a bag, nothing wonky about them, nice big washed potatoes. Didn't look to see if they had any other wonky veg on offer, but this was a good buy.

Teahfc

Oh dear, what would normally happen to those products is as follows.
They would be graded for smaller sizes and up to 10% issues other than rots for pre packing and sold into the supermarkets.
Apart from the Peppers in that box shown above everything is capable of being stored and so would not be thrown away.When supermarkets orders are lower due to demand them product gets sent to wholesale markets up and down the country, in turn bought by green grocers and market stall holders at a price that the market dictates.
The same amount for the product in that nice posh box sold at ASDA would be half the price if you the consumer got to a street market to buy it.
Don't believe when that Hugh fearnley whiiting guy tells you that mountain of parsnips he stands in front if is going to be dumped, it's going to go to other customers, where do veg crisp makers get here product from ? Where do frozen food veg companies get their product from ? Parsnip soup companies etc etc .... They all need supply.
It's all marketing and while it's seen to be trendy then mug consumers will fall for it.
Supermarkets will not allow proper wonky product at proper wonky market prices as it would destroy their image and most of all the 35/45% profit margin they steal off us consumers for neat posh packaging product they retail !!

Don't shop trendy ...shop savvy, ignore being a sheep and save money at same time.