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Why has jet2 put their prices up so much in 2 days
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I've worked in travel for over 15 years, and currently work in marketing for a travel organisation. Whilst the company I work at now doesn't really take searches into account, the company I worked for before certainly did. Each week we would look at what people were searching and booking and adjust the price accordingly. If a place was popular the profit margin was increased slightly so that we would take advantage and make more money. (Particularly if a place had been featured on TV, in a mag etc) If a place wasn't doing so well we would do a 'flash sale' and drop the profit margins to encourage bookers. Margins were nearly always increased by a few percent and weekends and pay day. It's common business sense.
Flights won't necessarily go up based on searches,but cookies and cache will help an airline to remember what you were looking at previously and your details, which helps them then re-market the product to you all over the internet and will let the website know what the last price you looked at was. I've never worked for an airline so can't say whether or not it then affects the price but here are some articles that are both yes and no arguements.
http://www.telegraph.co.uk/travel/travel-advice/10658392/Do-airlines-raise-fares-while-you-search.html
http://www.theguardian.com/money/blog/2010/aug/07/computer-cookies-booking-online
http://elliott.org/the-navigator/no-airline-cookie-conspiracy-what-about-this-trail-of-crumbs/
http://www.huffingtonpost.com/christopher-elliott/should-travel-companies-u_b_3852673.html
It's a bit dodgy to call them "yes and no arguments". Half are "experts" saying they've seen zero evidence to suggest it's true but they don't know and half are random stories reporting rumours.
As I've said numerous times, it has not been demonstrated even ONCE. If this was a systematic process then I struggle to see how no-one has ever managed to demonstrate it. Is it possible? Certainly. Is it at all likely? No.0
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