BBC advertising

neilmcl

^^ I must admit the majority of outside presenters during the winter of last year seemed to be wearing the North Stuff, some Berghaus and others on say programmes like Countryfile or Autumnwatch wearing Rab or Mountain Equipment. Could this be more do to with people actually wearing appropriate, suitable cold weather clothing rather than any conspiracy to get advertising revenue through the back door.

mo786uk

I have noticed it.

I don't see why the BBC cannot buy in bulk with a brand that can provided unbranded or overbranded goods.

It is advertising 'by the back door' and you would have thought the BBC would have seen this coming.

Nilrem

mo786uk wrote: »

I have noticed it.

I don't see why the BBC cannot buy in bulk with a brand that can provided unbranded or overbranded goods.

It is advertising 'by the back door' and you would have thought the BBC would have seen this coming.

Probably because almost no named, known quality supplier will do such a deal on the relatively small scale that the BBC would require?

The BBC probably gets a "bulk" discount for standard goods with the BBC logo added at the last stage (I can get PPE and workwear from several suppliers as a home user logo'd up if I want*, and even get a discount for buying 10/100/1000 as long as they're all the same style and size), getting them de logo'd is much much harder, and more costly unless you happen to be buying very large numbers of each size and style you need,
It's basically a manufacturing contract rather than a supply contract (you're basically asking them to do a specific production run missing a step rather than customising a mass produced item with an additional step that can be done easily at the distribution warehouse or even retailer).

The BBC are from memory actually very careful with things like logo's, I think in the past they've ended up paying more than they could have done and bought items at retail level (IE white goods for use in shows from the likes of Argos etc) anonymously because from what I remember, at one point there was an issue with a supplier** who realised that certain goods were going to be used in TV productions and used some spare blank facias to create versions with a larger than standard logo (easy enough to do with white goods like washing machines as you can even remove the existing screen printing if you know the inks used, and don't mind spending a few hundred+ a time, and even easier with stuff that has a simple stuck/screwed on badge or logo like cars).


*Either as embroidered (at about £5-30 a time depending on the item, logo size and complexity), a pre made patch (at a couple of pounds per time + patch cost), or screen printed at a cost based on the number of colours/letters (I can go into town and get that done on shirts for example...). The BBC can probably get much better rates as a business account buying in bulk, given it's "set up" cost to do a patch/embroidering run that will cost the most for a very small run (once they've got a patch/logo design and it's been approved and produced an agreeable sample it's just running the same process again,and again).

**I can't remember if it was a "normal" supplier they had an account with, or possibly a less scrupulous prop supplier.

prowla

I wish the BBC would stop advertising its shows in the ad breaks between shows.

prowla

Morglin wrote: »

You are paying, via your license, for Top Gear', complete with all it's advertising, because it's on BBC2.

Funny the things that worry people......:whistle:

Lin

I reckon that Top Gear probably pays its way...