BBC advertising

blondie7

I am sick of watching the local news reporters wearing berghaus coats with the BBC logo on opposite side, does anybody see this in their local BBC news.

I was wondering if this advertising was allowed as I thought paying my TV license meant BBC could not advertise.

bris

What are you on about, what advertising? Are they not allowed to wear coats now.

munchpot

Have to agree with Bris. This is not advertising
Dictionary.com says 'Advertising - the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards'

I suppose by the OP's thinking then all the cars on the lot on Eastenders are advertising, the products in the mini-mart are all advertising too?

shaun_from_Africa

Although the BBC get the Berghaus jackets at a substantial discount, it's not advertising as such as the manufacturers are not paying for their brand to be shown. The arrangement between the BBC and berghaus has been going on for a few years now.

http://www.dailymail.co.uk/news/article-2044206/BBC-presenters-accused-advertising-door-Berghaus-winterwear.html

blondie7

Bris and munchpot,
Obviously they can wear coats so don't be so stupid.

No I don't think all the cars on eastenders are advertising as I don't watch such rubbish.

When a coat is supplied by the BBC and has other logo's on them that is advertising as they have paid for the coat to have the BBC logo put on.

unholyangel

munchpot wrote: »

Have to agree with Bris. This is not advertising
Dictionary.com says 'Advertising - the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards'

I suppose by the OP's thinking then all the cars on the lot on Eastenders are advertising, the products in the mini-mart are all advertising too?

AFAIK, eastenders uses their own fake brands of stuff. Or at least, I've never seen any of the brands they seem to use.

Nilrem

shaun_from_Africa wrote: »

Although the BBC get the Berghaus jackets at a substantial discount, it's not advertising as such as the manufacturers are not paying for their brand to be shown. The arrangement between the BBC and berghaus has been going on for a few years now.

http://www.dailymail.co.uk/news/article-2044206/BBC-presenters-accused-advertising-door-Berghaus-winterwear.html

That sounds very much like any bulk purchase agreement for clothing/PPE, much the same as the likes of the Post office used to (not sure if they still do) supply their staff with shoes based on standard Clarks styles*, or British Gas will have with it's suppliers for clothing.
Or I think Sky and a lot of other broadcasters routinely issue a sort of cagoule/windcheater for a light duty rain proof jacket to staff, usually with their logo on the back.

Almost any large manufacturer will do direct deals with companies/organisations that require a lot of their clothes, and I suspect it's probably cheaper for the companies than getting their staff to buy the clothes needed for work and putting it on expenses (I'm going to hazard a guess that such clothes used for reporting can get very dirty/damaged, and as a general image thing it's a good idea to have staff looking smart).

Branding such clothing with the employers name is another option, and I suspect in the cases the OP has described probably very handy when on location etc.

Personally I'd never even noticed it, despite having a lot of BBC news on, either I'm completely unobservant, have no interest in clothing, or for advertising it's completely and utterly failing on me


*When one of my uncles retired years ago he gave me about 5 pairs of Clarks/RM shoes he'd been issued for his job but never needed (I think he ended his time in an office thus his didn't wear out anything like as fast), they had a little red cloth tag sewn into one seem with the RM logo (about 3 minutes with a very sharp knife removed that).

Nilrem

blondie7 wrote: »

Bris and munchpot,
Obviously they can wear coats so don't be so stupid.

No I don't think all the cars on eastenders are advertising as I don't watch such rubbish.

When a coat is supplied by the BBC and has other logo's on them that is advertising as they have paid for the coat to have the BBC logo put on.

Wait, are you complaining that the BBC have their staff wearing clothing with a BBC logo on?:rotfl:

Or expecting the BBC to remove the logo's from every bit of clothing they buy? (virtually impossible to do without leaving marks on the clothing, and quite costly in time per item).
Or buy cheap tat that doesn't have a logo to begin with, but needs replacing more often?
Or pay extra for the clothing to be made without the logo, thus requiring the manufacturer do a special run at initial manufacturing (not even a normal sized batch run*), rather than adding something to customise it? (it's much cheaper to add something to a mass produced item than do a specific run leaving something out).


*Given they'll be making thousands of coats in a particular style/size in any one batch, and it's likely the BBC only need a few hundred in any one size.

bod1467

You mean ... add the BBC logo? So why cant they also add a patch to mask the manufacturer's logo?

It is advertising by product placement.

Hintza

Who gives a damn!

Nilrem

bod1467 wrote: »

You mean ... add the BBC logo? So why cant they also add a patch to mask the manufacturer's logo?

It is advertising by product placement.

You may want to look up product placement...(hint it's not a standard logo as found on many items of clothing these days, in shot as part of the background)
If the logo was concentrated on, or was oversized (IE not the standard size for that brand*/item of clothing), or was constantly and deliberately in the shot you might have a point (quick lets remove the car badges/names on any car in a BBC show including the news!)


Putting a patch over what is already a patch/embroidery would look ugly, unprofessional and draw more attention to it..

It would also add to the cost of the item and quite likely affect the waterproof properties of the coats. (I guess they could just get some gaffa tape** and use that....)


*And compared to many brands of clothing (even store own brand), that is both small, and very hard to make out on TV.

**Sorry is that a brand name? Should I be saying heavy duty, fabric woven sticky back tape?