Ford dealer car advertised £100 cheaper than on forecourt

Yorkie1234

I went to view a car last night and am going back tonight to test drive it. On the website it is £100 less than the price on the actual car. I obviously want to the lower price but can they insist on the higher price.

Yorkie1234

I should add that I'm going to try and get a reduction anyway especially as the new number plate is out next month.

Stoke

Yorkie1234 wrote: »

I went to view a car last night and am going back tonight to test drive it. On the website it is £100 less than the price on the actual car. I obviously want to the lower price but can they insist on the higher price.

Only if you agree to pay it... Nobody is forcing you.

motorguy

Yorkie1234 wrote: »

I went to view a car last night and am going back tonight to test drive it. On the website it is £100 less than the price on the actual car. I obviously want to the lower price but can they insist on the higher price.

They're not going to not deal with you over £100 that the car is already offered at online.

I would imagine they're not prepared to "give away" discount before negotiation begins.

EG, if they agree to drop the price from £5500 to £5400 now, then after the test drive you'll probably want to negotiate on a further discount anyway, so by not agreeing last night its giving them an extra £100 of discount to play with tonight.

Yorkie1234

Thanks for your reply.

I didn't mention it last night as I wanted to check the website again in case I'd got it wrong.

I'm taking my old car in to part exchange so was going to see how much they offer me and if it's lower than what I said I'd like for it I'll agree to the price with the proviso that it's off the lower website price.

thenudeone

Headline prices are always negotiable. If you don't haggle in a car dealership they will think it's Christmas Bonus time!

I would be asking for at least £100 off (or £££s of extras) anyway

OnanTheBarbarian

A seller cannot be forced to sell an item if the sticker price is wrong as there is no formal contract in place.

the sticker price on any item is technically known as an "invitation to treat" not an offer. So a seller can refuse to sell something for the label price if they discover the price is wrong.

forgotmyname

Small traders near me do exactly the same. All the screen prices are higher than the adverts they place online and in the paper.

I guess if someone is window shopping they may pay the higher price. But who pays the screen or retail price anyway?

Alias_Omega

Never bought a car at screen price.

A 9 month old car was £12600 on screen, purchased for £10600. However it was £3600 px and £7000 cash. I sold the px for £3600 to family (3yr old clio with 36k).

The price to change was the price change. They could have stuck at £12600 and gave me £5600 px.

Just have other similar cars in mind, be prepared to say "I see smithy motors has a blue one for £XXXX with XYZ miles, but I prefer this one. " the dealer will know where other cars are...be prepared to walk if not the right price...I wanted 3 days for a dealer to call me back accepting the price, by then I bought the other car

Mobeer

OnanTheBarbarian wrote: »

A seller cannot be forced to sell an item if the sticker price is wrong as there is no formal contract in place.

the sticker price on any item is technically known as an "invitation to treat" not an offer. So a seller can refuse to sell something for the label price if they discover the price is wrong.

True, but if the car were to be intentionally advertised at a lower price than was actually the case, then this could be false advertising, which both the ASA and Trading Standards would be interested in.

takman

I wouldn't take your car into a dealership for p/x because you can get so much more money selling it privately and then you can walk into the dealership and negotiate a bigger discount because they wont have to deal with selling on your old car.