Fed up with Sky bias towards new customers....

50Twuncle

Am I alone in being totally fed up with Sky continually offering deals to new customers - totally ignoring those of us - who have paid out, literally thousands of pounds each over the years ?

I see, that, once again - Sky is sucking in a new batch of mugs - by offering half price deals for the next 6 months

What about your long term loyal customers - Sky ?

Blackburn

I work in an outbound flex team for Sky, all we do all is ring existing customer and offer them certain things i.e sports movies, most get annoyed with calls which I get but then moan about no offers.

Besides after 6 months prices are the same, every new customer gets the same including yourself when you first took it?

penrhyn

Sky are no different from any other commercial enterprise, they are in business to make money for their shareholders, if you don't like the service take your custom elsewhere.

AllSpent

It is frustrating to see such value offered to new customers, but that's how to entice them I suppose. Six months down the line, they're on similar tariffs. Vote with your feet, as long as your not cutting your nose off at the same time. Or accept the fact that companies care not a jot about our loyalty.

Kite2010

Phone up and threaten to cancel. They will most likely wheel out discounts to get you to stay.

Sky must be losing customers as people can't afford to pay £20+ a month for TV when they can get freesat/freeview.

Blackburn

Why agree to full price then, you don't go to tesco and query their pricing.
I get that you have to have value, but new customers each get a deal once, which you would have had too.

penrhyn

At least with Sky you have the option of not subscribing, with the TV receiver itself you have to pay over £12 / month for the BBC TV Tax, whether you watch or listen to the BBC or not.

AllSpent

A point about cancelling. I have done this with various things, like magazine subscriptions, etc, and ended up being offered nothing, so I cancelled; they really weren't interested in any deals or offers. It seems unusual that a company would lose a customer in this way. But that's my experience

So the 'threat' to cancel isn't always a good strategy, despite this site's tutorials on how to best do it. A friend of mine phoned Virgin and got offered nil, so they left.

Of course, it could my phone manner:-)

I_luv_cats

Unless you speak up, loyalty hardly pays in any capacity


I knew somebody that had an original basic box on it's last legs and had a right kerfuffle in trying to get a HD one. *spending £50 a month*

Kite2010

AllSpent wrote: »

A point about cancelling. I have done this with various things, like magazine subscriptions, etc, and ended up being offered nothing, so I cancelled; they really weren't interested in any deals or offers. It seems unusual that a company would lose a customer in this way. But that's my experience

So the 'threat' to cancel isn't always a good strategy, despite this site's tutorials on how to best do it. A friend of mine phoned Virgin and got offered nil, so they left.

Of course, it could my phone manner:-)

In general magazines won't try and keep you if you want to quit.

pen1

Blackburn wrote: »

Why agree to full price then, you don't go to tesco and query their pricing.
I get that you have to have value, but new customers each get a deal once, which you would have had too.

Sky don't just accept that existing subscribers pay the full price or don't subscribe/go elsewhere- they actively pursue the business of customers who resist their pricing, even if that means, for example, charging some consumers 50% less than others for 12 months, to win back or retain their business.

If you are willing to differentiate aggressively on the pricing you charge different customers for the same products/services, to further your business interests, then I think you have to expect that some customers will feel their custom is undervalued and others will show equal determination in negotiating the best for themselves.