Wrong type of weather knocks high street

Really2

http://www.guardian.co.uk/business/2011/may/19/april-sunshine-retail-sales

Must be your filter.

April weather boosts retail sales

April weather boosts retail sales
It was the best April for retail sales volumes growth since 2002, the ONS saidA winning combination of the royal wedding and warm weather triggered a bigger-than-expected surge in retail sales last month, official figures revealed.

Retail sales volumes rose 1.1% month-on-month in April, the Office for National Statistics (ONS) said, as the extra bank holiday saw the biggest rise in food store sales in nearly three years.

It was the best April for retail sales volumes growth since 2002, the ONS added.

The warmest April on record also led to a 3.2% rise in clothing and footwear sales, the highest rise since June 2009, while gardening and sports sales also benefited from the sunshine, the ONS said.

Over to you GD

Mallotum_X

So if it was a hotter month, and we know hotter weather increases sales from the Sun and Guardian links then why if September was hotter did sales fall???

Was it the wrong sort of hotter?

Really2

Mallotum_X wrote: »

So if it was a hotter month, and we know hotter weather increases sales from the Sun and Guardian links then why if September was hotter did sales fall???

Was it the wrong sort of hotter?

Because it was hotter when it should be getting colder. Thus the items they sell when it gets colder did not sell (yet)

So had it been abnormally cold (not snow) you may have seen an increase in winter fashion etc.

So in April when people are thinking of it getting of it getting hotter sales jumped massively.

People were not going to get new summer gear in September.

Not that hard to work out surely, already said it about 3 times.;)

Graham_Devon

Really2 wrote: »

Oh how you forget so easily.

http://uk.reuters.com/article/2011/02/08/uk-britain-retail-brc-idUKTRE71701Y20110208

I said headline.

And theres about 10 paragraphs of that article, before you get to the one sentence you have highlighted.

Not about forgetting so easily, that article is absolutely nothing like the one in the OP. You can't even compare them.

Graham_Devon

Really2 wrote: »

http://www.guardian.co.uk/business/2011/may/19/april-sunshine-retail-sales

Must be your filter.

April weather boosts retail sales


Over to you GD

Thanks.

Well done. You've found an article which says warm weather boosts sales, which is what everyone has been telling you for the past 3 pages. But you've been arguing against that. So what was this all about? Wrong type of warmth?

wotsthat

Mallotum_X wrote: »

So if it was a hotter month, and we know hotter weather increases sales from the Sun and Guardian links then why if September was hotter did sales fall???

Was it the wrong sort of hotter?

Retailers are looking for weather that is appropriate for the season as this is how they stock their shelves.

If the weather is atypical then they'll be offering too much product that people don't want to buy.

It must be tough for British retailers as the weather can be variable.

Really2

Graham_Devon wrote: »

Thanks.

Well done. You've found an article which says warm weather boosts sales, which is what everyone has been telling you for the past 3 pages. But you've been arguing against that. So what was this all about? Wrong type of warmth?

And for the 4th time it was warm when it should be cold. How many times before you can grasp it in your brain?

EG Spring you buy summer clothes.

Autumn you buy winter clothes.

So warm before it was suppose to be in April brought forward purchases.

Warm later than it is supposed to be pushed back the seasonal purchases.

Is it hard to understand that some purchases are driven by seasons, so un-seasonal weather effects them?

Graham_Devon

wotsthat wrote: »

Retailers are looking for weather that is appropriate for the season as this is how they stock their shelves.

If the weather is atypical then they'll be offering too much product that people don't want to buy.

It must be tough for British retailers as the weather can be variable.

Why is the fact that spending in other areas, for example Tescos, who released a statement about increased sales, being ignored?

Winter coat retailers may have got hit.

But at the same time, others saw an increase due to the money being spent elsewhere.

It appears this is simply being ignored. Spending is down because people are reigning in spending!

Graham_Devon

Really2 wrote: »

Is it hard to understand that some purchases are driven by seasons, so un-seasonal weather effects them?

I think we have come to a point where this cannot be discussed any longer.

Just because people were not buying a coat, it does not mean they were not buying drinks, ice cream, going to the zoo, going to other leisure activities etc. I went out and bought sun cream at £8.69 for my son, some beers, some sausages etc, and a portable BBQ. Thats extra spending I wouldn't have done if it hadn't have been hot.

You are trying to suggest that because people were not buying winter products, they simply didn't buy anything at all. That's nonsense, and we know it's nonsense, due to the reporting of increased sales in other areas.

This can no longer be discussed. It's pointless. You are fixated on the view that if it's not being spent on winter items in clothes shops, its simply not being spent at all. I think it's because I have proven my point about how crazy blaming the weather for our economic woes is.

HAMISH_MCTAVISH

wotsthat wrote: »

Retailers are looking for weather that is appropriate for the season as this is how they stock their shelves.

If the weather is atypical then they'll be offering too much product that people don't want to buy.

It must be tough for British retailers as the weather can be variable.

Precisely right.

Warm weather in Autumn when the shops are full of winter clothes is bad for sales.

Warm weather in Spring when the shops are full of summer clothes is good for sales.

Or....

Cold weather in Autumn when the shops are full of winter clothes is good for sales.

Cold weather in Spring when the shops are full of summer clothes is bad for sales.

Simple enough that even Graham should be able to understand it.

Other than heavy snow which just kills everything, the problem is neither hot nor cold weather, it's whatever weather is unexpected that's the problem.