Tesco Special Offers

spike7451

NiallB wrote: »

So their cunning marketing ploy worked then

Damn & blast it...they got me!! !!!!!!.....:p

PZH

ludovico wrote: »

And there are laws about misleading the consumer....

And I agree.

But they are not misleading the consumer - they are simply overwhelm them with information overload.

There is a difference between misleading and confusing (and I do agree that the labelling is very confusing)

As for dishonest - that is another argument altogether...

ludovico wrote: »

Regardless of the wrongs and rights of the offer the OP has mentioned, it has under-minded their confidence as a consumer which isn't something a retailer should be doing.

But for every consumer that is under-minded, there are more than enough new consumers stepping through their doors to continue to domintate the market.

Jsameds

NiallB wrote: »

So their cunning marketing ploy worked then

Surely their marketing poulet?

Sorry, my bad, my bad

the_lunatic_is_in_my_head

As for dishonest - that is another argument altogether...

I think increasing prices, claiming buy one get one free and then for the product to revert back down in price after the offer has ended is dishonest as you aren't getting 1 free, you may make a saving but not really the saving advertised.

they are simply overwhelm them with information overload.

Which is could be classed as an attempt to mislead, if the information overload causes the consumer to make a choice they otherwise wouldn't have it isn't fair.

But for every consumer that is under-minded, there are more than enough new consumers stepping through their doors to continue to domintate the market.

Which is why we have competition laws to stop one company dominating the market and then behaving in a unacceptable manner, yet with supermarkets it doesn't matter that there's several big companies taking market share as most of them appear to behave in the same manner.

PZH

ludovico wrote: »

I think increasing prices, claiming buy one get one free and then for the product to revert back down in price after the offer has ended is dishonest as you aren't getting 1 free, you may make a saving but not really the saving advertised.

And I agree, but that is not the case here - hence my statement that it is another argument entirely.

ludovico wrote: »

..they are simply overwhelm them with information overload.

Which is could be classed as an attempt to mislead, if the information overload causes the consumer to make a choice they otherwise wouldn't have it isn't fair.

I disagree - it is a consequence of the consumer wanting a 100 choices of tea-bags* instead of 4 - 5 (and that is why supermarkets continue to dominate - they offer more choice under one roof)

ludovico wrote: »

Which is why we have competition laws to stop one company dominating the market and then behaving in a unacceptable manner, yet with supermarkets it doesn't matter that there's several big companies taking market share as most of them appear to behave in the same manner.

See point above...



* OK - might have exaggerated a bit but the point is still the same

the_lunatic_is_in_my_head

I understand those points aren't the case here but if the points I raised didn't happen so often situations like the OP's would more likely be passed by with a shrug of the shoulders. The current pricing policies of the supermarkets makes the smart consumer focus in detail on the price which in turn means an (most likely overlapping) offer like this will be picked up on and questioned.

PZH

ludovico wrote: »

I understand those points aren't the case here but if the points I raised didn't happen so often situations like the OP's would more likely be passed by with a shrug of the shoulders. The current pricing policies of the supermarkets makes the smart consumer focus in detail on the price which in turn means an (most likely overlapping) offer like this will be picked up on and questioned.

I agree totally that consumers are getting better at spotting the tactics of the supermarkets and are questioning more and more their pricing policies.

The price confusions has been very widely reported in all media - including "bigger is not always cheaper" - but for every one that has a "lightbulb" moment there are countless others who do not read the labels as well as they should.

jollyme wrote:

Maybe cross is a little strong,sorry. I'd like to think I could go shopping to buy items from my list without the need to endlessly calculate and annotate and search for deals that don't conflict with other deals within the same shop. I am indeed able to do all this but many are not and those people deserve the moneysaving deals just as we all do. I often do shop elsewhere and then occasionally drift into my Tesco store and, like this morning, I then remember why I try to avoid.

And I do agree that this sums it up perfectly.