Why Do Tesco Try to Confuse Customers

Ezmondino

Middy wrote: »

What gets me is that when a product is on offer, some flavours are on offer and others aren't. This causes annoyance in both the customer and shop workers. We then have to go to the area and pick up a flavour that is part of the offer to the customer.

Supermarkets would make more money if they had every flavour of the product on offer. As what happens is customers don't buy the non offer flavours. In the fresh foods, these non offer flavours get reduced because of the date. If they don't get sold, they are disposed at the full price.

Middy, best signature I've seen on here!

Middy

TheCrow wrote: »

It sounds like some of you need to check the shelf labels more carefully, and stop blaming the store!
You can't expect them to group everything together just because they are part of the same offer. These shops already have specific layouts for their products.

It only takes 10 seconds to check the actual price ticket, not the advertising one as majority of times, these are wider than the product width on the shelf and it goes into the next product, which isn't part of the offer. Some advertising labels do list which ones are on the offer. If there is a shop worker about, ask to clarify which items are on the offer. I work for a supermarket myself and I'm more than happy to help customers out to make sure they have picked out the right things for certain offers.

Middy

SarahBrown8360 wrote: »

It would be so much easier if they stuck price labels on the products like the good old days! :-)

Then there will be problems with customers swapping labels, having no price label.

blazemore

crazyguy wrote: »

I notice a lot of the time on these Bogof deals that the sell by dates never seem to far away,

It does appear to be a case of having to much stock and then putting the offers up to get rid of it all, have seen this a lot in Tesco's on things like crisps, cereals and soft drinks !

Sorry but you're wrong. "Proper" offers like BOGOF and "2 for £2" are set by head office, not individual stores (except in VERY rare circumstances).
If there's a lot of stuff going out of date we just stick reduction labels on them.

geordie_joe

Middy wrote: »

Then there will be problems with customers swapping labels, having no price label.

I can't see your point there.

It would make very little difference if a customer swapped the price label, as it's the barcode they scan at the checkout.

Example, if a customer picked up a tin of beans for 60p, then swapped the price label with a one from a tin that cost 40p, they would still be charged 60p.

whitelabel

geordie_joe wrote: »

I can't see your point there.

It would make very little difference if a customer swapped the price label, as it's the barcode they scan at the checkout.

Example, if a customer picked up a tin of beans for 60p, then swapped the price label with a one from a tin that cost 40p, they would still be charged 60p.

but would try and claim dtd as it said 40p on the tin...

for the volume of sales also not humanly feasible, especially with price changes and promotions

geordie_joe

whitelabel wrote: »

but would try and claim dtd as it said 40p on the tin...

But you could exclude that from dtd, price labels have for years been designed to tear if you try to remove them, so excluding a product where the label has been swapped would be very easy.

whitelabel wrote: »

for the volume of sales also not humanly feasible, especially with price changes and promotions

That's true, but the way things work these days it would be very simple to get the manufacturer to print the price on the label.

It would just take one person to change the price on a computer and that batch of products would be printed with that price and sent to Tesco, or whoever requested it.

It can't be that difficult, just look at all the times tesco have labels, banners and all sorts of things printed and into the stores before the offer begins.

people keep saying how powerful tesco are, and how they control manufacturers, so why can't they say "If you want us to sell your beans in £1 for 4, packs, print £1 on the label".

whitelabel

cost of 1 sel label
vs cost of label per item
that then cant be changed in store, is again un workable
there are regional prices and offers again would effect it

basically if it was a better option, all the supermarkets would do it.
the fact none not even lidl or aldi do, should tell you something...

geordie_joe

whitelabel wrote: »

cost of 1 sel label
vs cost of label per item

Those little price labels cost next to nothing when you buy them in large quantities.

whitelabel wrote: »

that then cant be changed in store, is again un workable

Of course it can be changed in store, just slap a new price over the top of the old one, just like they do when they do reductions.

whitelabel wrote: »

there are regional prices and offers again would effect it

What has that got to do with it, the pricing would be done in store. Have you never seen a pricing gun? You put in blank labels, tell it what to print and merrily stick price stickers onto good to your hearts content.

whitelabel wrote: »

basically if it was a better option, all the supermarkets would do it.

Better for who?

whitelabel wrote: »

the fact none not even lidl or aldi do, should tell you something...

Yes, it tells me it is better for them not to do it, but it would still be better for the customer if they did.

It wasn't that long ago that they all used to do it, then they found that if they only had one sel label they could increase the price of that item in seconds.

They don't seem to have a problem pricing individual items when reducing the price is the only way it will sell.

They also did not have a problem pricing individual items back in the days when people would not pick up an item if it didn't have the price on it.

geordie_joe

Hehee, I've just realised why they don't price items individually.

If they did it would be too easy for customers to check they are getting charged the right price.

Who can remember the price of every item they put in their trolley? So how can you be sure you got charged the right price for everything? If every item had a price sticker on it you could.

I think that's the real reason they don't do it, they don't want to make it easier for you to spot their mistakes.