Tesco custom vouchers - are they trying to be annoying

Azari

biscit wrote: »

The idea of vouchers is to encourage you to spend more, and try different things, if they just gave you vouchers for stuff that you were guaranteed to buy then that would make no marketing sense. If you only occasionally bought finest sausages then a voucher may persuade you to make an additional purchase.

Hmm, so what you're saying is that their decision making went something like this:

"Whenever he buys sausages he buys our most expensive brand, the on on which we make the most profit.

So lets give him a voucher that is only valid on cheaper products on which we make less profit."

I honestly can't see Tesco becoming Britain's largest food retailer if that is the quality of their thinking.

biscit

To be honest I have no idea as to which lines at Tesco are more profitable than others, but I'm not sure it is as simple as higher cost items always being more profitable.

Azari

biscit wrote: »

To be honest I have no idea as to which lines at Tesco are more profitable than others, but I'm not sure it is as simple as higher cost items always being more profitable.

Agreed, but I have seen it stated many times that the various supermarkets 'finest' brands are the most profitable.

With sausages, for example, the 'finest' are more than two and a third times more expensive than the standard and all they do is replace a little rusk and fat with lean pork and add a few grams of some vegetable. Plus slightly more expensive packaging.

There's no way they don't make massively more on the higher priced product in this case.

faerie_girl

We always get vouchers for Pampers nappies. I am quite happy buying Tesco's own thank-you very much.

Bangton

Sainsburys seem to give these out at the checkouts after a few shops and whilst some match my shopping habits to a tee some admittedly don't. Having said that we have bought brands we might not have bothered with and have quite liked them. 90% of the time they are for branded goods rather than Sainsburys own which is interesting....

I don't know the logic behind any of it really but I admit to feeling a small pang of excitement when the machine starts printing off our vouchers!