Annoying small print in TV ads

Dave_C_2

Complaint sent to the ASA if I get a reply I'll post it here

Dave

pulliptears

Ohh and dont forget computer/console games! *Image is not actual in game footage

Dave_C_2

pulliptears wrote: »

Ohh and dont forget computer/console games! *Image is not actual in game footage

Something like this ASA adjudication?

Dave

ivylinn

One of the best ones I have seen is for an anti ageing cream (not sure which brand).
But the woman in the advert starts getting younger and "Fantasy Sequence" appears in the small print.

:rotfl:

bargainbetty

My personal favourite was shown in the USA. An ad for a viagra-type medication was shown, with the rattled-off medical information at the end.... including this gem:

'May cause priaprism. If you maintain an erection for more than four hours, you should seek medical help.'

Yes, a man suffering from erectile dysfunction should definitely seek medical help after the fourth hour with an erection.... he is going to need IV nutrients and someone to brag to.

Dave_C_2

Got a reply from the ASA

[FONT=&quot]I’m sorry to tell you that we can’t deal with your complaint on this occasion. This is because the ASA isn’t able to consider general observations about the problems with advertising, or complaints about all ads within a certain sector; our Codes can only be applied to the specific content of individual ads on a case-by-case basis.

Good eh?
I would've thought that this was why the ASA was set up in the first place :mad:

Dave
[/FONT]

Dreamnine

I stopped watching tv and listening to radio some time ago.... adverts were one of the more annoying things - I wasn't born to listen to those.

SnowBelle_2

Can you imagine Cheryl Cole's dressing table?
Fake eyelashes,Fake hair,Fake tan,Fake nails and shiny teeth veneers toothpaste....I bet it's like re-building the Bionic woman when she gets up in the morning!

blunther

Machine does not actually sort change

RadoJo

The thing is that the reason that ads have to include the small print is because of ASA rulings preventing them from misleading the public with any/all of the examples above. Would you rather they failed to provide the information that might help inform your decision?