Annoying small print in TV ads

Dave_C_2

<rant>
Nearly every single ad on TV now has small print. Sometimes with the small print is almost the same colour as the advert background. For example the latest B&Q one.
It's not like we are entering into a contract with the advertiser and so there is no need for this legalese rubbish.
</rant>

trisontana

I think they have to do that, otherwise the would be in trouble with the ASA for misleading potential customers over the actual terms of the offer.

miniemma

It's even worse on radio ads, they read out the small print really fast after the main body of the advert!

There's one at the moment that says "offer may be withdrawn" immediately after the ad! :wall:

pulliptears

my personal favourites are for lengthening/thickening Mascaras with *model is wearing lash extensions!

DCFC79

pulliptears wrote: »

my personal favourites are for lengthening/thickening Mascaras with *model is wearing lash extensions!

i bet them mascara things dont even work but im not a buyer or user of them type of products

paddyrg

The ASA website published adjudications about this stuff every week, absolutely worth a read. Mascara ads come in for quite a few corrections "model wearing lash implants, enhanced in post production", ;-)

jd87

The problem is the advertisers don't care what the ASA has to say, once the ad has been aired their job is done.

pulliptears

DCFC79 wrote: »

i bet them mascara things dont even work but im not a buyer or user of them type of products

The only one I have every bought* and thought 'wow this is actually decent' is a Maybeline one, the rest are decidedly 'meh'


*Disclaimer, when I say bought, I actually mean stole from my teenage daughter. Sorry..

lovebargainshatewaste

The ads on tv in this country is nothing compared to ads in the US. To avoid any law suits, they have to state every negative/condition on various products. Such as tablets for high blood pressure. First, they tell you how marvellous it is, and it's going to make your life 100% better. Next sentence they tell you the possible side-effects, such as palpitations, diahorrea, fever, blurred vision and death (!!!!!). Why anyone would want to buy such a thing amazes me, but I guess too many don't check the small print.

sirmarcus

Totally agree I can't stand small ads they are so difficult to read !!;)

Money_User

sirmarcus wrote: »

Totally agree I can't stand small ads they are so difficult to read !!;)

Any chance when you post your ceo email's you could use text 1 pixel high and preferably in white?