Product Placement - stealth advertising

Azari

They've been doing it on British TV for years albeit not officially.

Check out budweiser's market share and compare with the number of times that you see their logo in TV programmes.

Notice, also, how often times you see people drinking bottled beer and it's budweiser and the label is always directly facing the camera. Again, compare to budweiser's actual market share.

peachyprice

I thought there was going to be a 'P' at the begining of the program so you know there will be product placement, I haven't see any yet.

Mr_Oink

peachyprice wrote: »

I thought there was going to be a 'P' at the begining of the program so you know there will be product placement, I haven't see any yet.

BLINK and you'll miss them......

peachyprice

Yep, must have been blinking then

Has anyone seen any?

Gothicfairy

I would be happy if the BBC used product placement and removed the fee to the customer.. I don't mind seeing a coffee machine if I don't have to pay over £100 a year to do so.

Mr_Oink

Gothicfairy wrote: »

I would be happy if the BBC used product placement and removed the fee to the customer.

I'm not so sure, I rather like the fact that the BBC is *mostly* clean - but it was a BBC program that had me buy posters and my famous voodoo knifeman come to think of it....

The whole BBC licence fee is an 'interesting' thing. I sat down to watch QI - peak evening viewing on Friday - only to find it was a repeat. Much of their programming is repeated come to think of it. I suppose that if your money is guaranteed, there is little motivation to spend loads of it making new programs?

Personally I would like to see the majority of sport taken off of main stream TV and pushed over to pay services, and it can take it's poxy 'in yer face' advertising and sponsorship with it! The money saved could actually make some 'decent' programming output, or be used to *reduce* the cost of the TV licence.

missile

This is just another way program makers have found to make money. What irritates me is there appears to be more "adverts" on BBC for forthcoming programs.

nzmegs

You have all missed the real reason why this has been allowed. Many of us now use sky plus boxes and similar machines which allow us to record programs and fast forward over the ads. the ads simply are not being watched as often as they were. So now the advertsing can be placed within the programme and we have to watch it whether we like it or not.

TheSaint_2

Longer advertising breaks is annoying - if you watch tv as it is aired. As others have said, just record it and fast forward - or torrent the series

I can't abide all the ad breaks on Sky 1, and I watch ITV once a week - Harry Hill. The only program ITV makes that is worth watching.

derrick

Mr_Oink wrote: »

I'm not so sure, I rather like the fact that the BBC is *mostly* clean -

BBC have been product placing for years, Eastenders shows Heinz beans as an example, they should be hauled over the coals, they are NOT a commercial station and should not be product placing!


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