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Our pub by the school did the same thing.
New landlord, and his wife couldn't get her 4x4 in one morning, so he put up the signs.
After we all stopped using the pub, (it's one of several) the next owners took it down and welcomed us back.
Vote with your feet, if they don't want to be part of the community, it works both ways.
Another example of going way overboard... a simple "reserved" sign next to a space would have done the trick I bet. These people have no business sense whatsoever! A school near a pub should be a great opportunity to do family orientated things to bring in more customers, not drive them away.