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Why Your Council Tax is So High

via PrivateAye at the fool.co.uk website (link)
I came across this by accident. It refers to council FRIDGE MAGNETS and involves:
• Buying the fridge magnets for 47p each instead of stickers at 5p each, to remind people to re-cycle
• Distributing them
• Re-cycling officers returning to the area to distribute a questionaire
• Free post envelopes to return the questionnaire
• Preparation of a 15 page document which contained the following gems of information:
o Reported that 8 out of 10 recipients remembered getting their fridge magnet the previous week
o All ethnic backgrounds had the same level of understanding of the fridge magnet
o respondents with a C1-2/D social grade found the magnets to be of more use to them than those from an A/B background.
o 78% of respondents lived in a 2 person household
o 97% of respondents were white whereas only 96.37% of residents are white.
o One quarter fridge magnet recipients refused to provide details about their household income
o Residents from households with a higher social grading (AB) found the magnet less useful that those from lower social grades (C2D).
o 3% of respondents were upper-middle class
o There was no correlation between fridge magnet usefulness and age of respondents, or size of household
o 18 assorted graphs, tables, pie charts etc, pictorially displaying useless information like what 97% (white) population and 3% (black) population would look like if they were a pie. (sorry I could not re-produce this here).
• A committee of a dozen or so, (including what appears to be a foreign observer), meeting to review the results of the survey & decide whether to continue spending council tax payers’ money on fridge magnets @940% the cost per unit for a sticker containing the same information.

http://www.west-norfolk.gov.uk/pdf/300610agenda.pdf
http://www.west-norfolk.gov.uk/pdf/REmins300610.pdf

Remember, every word and statistic gathered by the council is paid for by you. For example, how much council tax would you like to pay to compare the racial breakdown of the population at large vs those that responded to a questionnaire regarding what you think about some marketing regarding recycling?
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