Questions about recipe cards (Graphic Design Student)

Akenyon03

Hi guys,
My name is Alex and i'm a graphic design student at the university of Portsmouth.
I have been set a brief to design and develop a new service through which a supermarket engages on a local level with its customers and others in the community, using the power of its brand and influence to increase the resourcefulness of the local community and individuals.

I have narrowed my ideas down to 2 options, which are -

1) Food donations
2) Local recipe cards

At the current time supermarkets are going all out to promote local british produce. Over the last year there has been a huge rise in labeling and advertising promoting local produce and the farmers who work so hard to bring it to us.
The Sainsburys "Feed your family for a fiver" recipe cards have been very popular over the last year, but they are a nationwide scheme.

My idea is this, stores are divided up into regions, each region has its own range of local produce. Why not give each region its own set of Local recipe cards using there own local produce to create these dishes?
For example Hampshire is well known for its watercress, so a watercress soup could make a good recipe card for the Hampshire area?

As part of the brief I need to do some primary research and I was hoping some of you money saving experts would spare a few minutes of your time to answer a few questions.


If your Local supermarket produced a range of Recipe cards that required the use of Local produce, would you be more inclined to use them and why?


If this scheme was to take place within a supermarket would you be willing to pay a small fee per card? (Example : 10p per card, donated to local farmers)


And finally, Where are you from and what is the local produce from that area and do you currently use any recipes that require it? (if you do please feel free to share the recipes name, but don't feel obligated to give the full recipe, family secrets and all that jazz)

Thank you all very much in advance for giving a moment of your time to read this,
All advice will be gratefully received.


Alex Kenyon

Kentishmaid_2

Hope this helps - yes I would use local recipe cards because of feel-good factor and I like tradition.
No, I wouldn't pay for them! I think the supermarket should take it out of their profit not from the price paid to the farmer. Their percentage of profit per item has increased so much in the last few years.
From East Midlands, producing veg eg carrots, potatoes; cheese; pork pies; beer; Local made pork pies are better than mine and quicker, and cheaper.

Good Luck with survey.

Kentishmaid

Akenyon03

Kentishmaid wrote: »

Hope this helps - yes I would use local recipe cards because of feel-good factor and I like tradition.
No, I wouldn't pay for them! I think the supermarket should take it out of their profit not from the price paid to the farmer. Their percentage of profit per item has increased so much in the last few years.
From East Midlands, producing veg eg carrots, potatoes; cheese; pork pies; beer; Local made pork pies are better than mine and quicker, and cheaper.

Good Luck with survey.

Kentishmaid

Thank you very much for your reply!

Molly41

Hi,
Our local supermarket (waitrose) does this to a limited effect. They have suggestions for using locally sourced produce although local is a funny term as its not that local more regional. I also know that our farm shop also produces recipes.

In answer to questions:
It would depend on the recipe and produce..if i liked it and thought that my family would like it too. Akso the cost is still my primary factor and is for most families. hence popularity of feed family for a fiver. Probably not actually weighing up everything

No I would not donate to local farmers. I might buy their produce but they are not a charity. I would donate if recipe cards were being produced for charities such as Salvation Army who do food parcels...

I live in country town in Midlands. Nothing really local to me.

Hope this makes sense
Molly

Frugalista

Hi Alex,

I would only use the recipe card it it was economical and not too "arty-farty" - I want a family meal not a dinner party special :rolleyes:

I would not pay for the card.

I live in Herefordshire - famous for cider and beef??? amongst other things - and I don't use much of either .

Akenyon03

Molly41 wrote: »

Hi,
Our local supermarket (waitrose) does this to a limited effect. They have suggestions for using locally sourced produce although local is a funny term as its not that local more regional. I also know that our farm shop also produces recipes.

In answer to questions:
It would depend on the recipe and produce..if i liked it and thought that my family would like it too. Akso the cost is still my primary factor and is for most families. hence popularity of feed family for a fiver. Probably not actually weighing up everything

No I would not donate to local farmers. I might buy their produce but they are not a charity. I would donate if recipe cards were being produced for charities such as Salvation Army who do food parcels...

I live in country town in Midlands. Nothing really local to me.

Hope this makes sense
Molly

Thank you very much for your note on waitrose, I was unaware of this.

Akenyon03

Molly41 wrote: »

Hi,
Our local supermarket (waitrose) does this to a limited effect. They have suggestions for using locally sourced produce although local is a funny term as its not that local more regional. I also know that our farm shop also produces recipes.

In answer to questions:
It would depend on the recipe and produce..if i liked it and thought that my family would like it too. Akso the cost is still my primary factor and is for most families. hence popularity of feed family for a fiver. Probably not actually weighing up everything

No I would not donate to local farmers. I might buy their produce but they are not a charity. I would donate if recipe cards were being produced for charities such as Salvation Army who do food parcels...

I live in country town in Midlands. Nothing really local to me.

Hope this makes sense
Molly

Frugalista wrote: »

Hi Alex,

I would only use the recipe card it it was economical and not too "arty-farty" - I want a family meal not a dinner party special :rolleyes:

I would not pay for the card.

I live in Herefordshire - famous for cider and beef??? amongst other things - and I don't use much of either .

Thank you very much for your reply. Im starting to create a map with all the local produce on.

I agree with your "Arty-farty" comment, if you want dinner party food you go to Delia not a supermarket card. The aim would be budget meals using local produce.

Elaine_Wilson

I like the idea of buying local produce from an ecological point of view so recipe cards may be the way to go. But from my personal viewpoint I would be unlikely to purchase any as they would probably not suit my lifestyle.

I am predominantly vegan, though as this is not on any firmly held principles as I do eat other food when eating out. But when purchasing in a supermarket the food must suit a raw vegan diet.

For the purpose of your research I am in Hertfordshire and cannot think of any prduce I eat that is specific to this region.

Gingernutmeg

I like the recipe cards that supermarkets produce. I've got a lot of the Waitrose ones and a few M&S and Sainsbury's. I don't think that a card featuring local produce would make me more inclined to use the card as it's the kind of thing I'd pick up anyway, but it would definitely be interesting.

I wouldn't pay for a card because if it's promoting a certain kind of local produce then presumably the farmer would benefit from the increased sales. I wouldn't want to pay for something that's basically an advert anyway

I currently live in Wiltshire - round here we have Wiltshire ham, good pork (Gloucester Old Spot) so sausages, pork pies etc. Can't think of much else.

Paulie'sGirl

Definately, I read an article a year or so ago about a survey commisioned by Sainsburys which showed local dishes are dying out. Apparently quite rapidly in my region, so I've been actively trying to find local recipes. Things like Alnwick stew, singin' hinnies, spice loaf (grandmas secret recipe that one!), stotties, pease pudding (cold, never hot, always with ham), floddies...

I'm from the North East, and think we're really overlooked as regards produce and local specialities. Thank God for the Hairy Bikers...

PGxx

Lady_Aitch

Yes I would use recipe cards displayed in supermarkets especially promoting local produce. No, I would not be prepared to pay for them as I would be buying the ingredients in store and feel they make enough profit to pass some to the farmers. Smoked salmon, haggis, aberdeen angus and venison are the specialities in my area. I am originally from the North East, Paulie`s Girl. my mouth is watering at the thoughts of a ham and pease pud stottie.