too many ads on ITV etc.

BargainGalore

Hardly watch ITV the main reason I dont, because of crap like that on.

savemoney

Corrie also got longer adverts and also end earlier now

I must admit I rarely watch ITV on what I do I record on my PVR

BBC may have its faults but one fault it doesn't have is all the commercial breaks although it is guilty of plugging programs

I detest these talentless shows on tv and all for there 5 minutes of fame along with big brother.

kalaika

I agree there are too many adverts, but ITV are struggling for cash so it's to be expected. I just hope they don't go even further towards the USA model of adverts every five minutes. For those that haven't experienced US TV, it goes like this:
- First you get the two minute 'teaser' before the theme tune and credits, then the theme, then, oh, an advert break (you've been concentrating a long time, have a break...)
- Back from the break and about 10 minutes later, ooh, time for another break (you haven't had a break for a while, have you...)
- Back from that break, a bit more show, then about two minutes before the end, time for another break (leaving you on tenterhooks for the finale to the show. Or more likely, just cheesed off that it's another break...)
- Return from the break to watch the final 90 seconds or so, end of programme (relax that you got through the show with only three breaks). Repeat ad infinitum...

The only time I find adverts useful is during a film, as it gives an opportunity to go to the loo, get a drink, etc, but in anything shorter than, say, an hour it's just an annoyance. One of the reasons why we should all fight to keep the BBC advert free during the programmes.

savemoney

Also product placement

I believe the powers have relaxed times for advert breaks during the day so they can vary in length depending on time of day

I never watch tv films because of editing, poorer quality, breaks, repeats and long lead time to come available of tv

RICK..._2

tfspark wrote: »

I you watch Big Brother you deserve all the annoyances you get.:rotfl:

Haha.. Yeah.. Well I can safely say I won't be watching next years! :T

elfen

It's the Americanisation of TV channels. We buy their programmes, we have to put up with the stupid too many breaks. Most US programmes are set for a break just after the titles, a break before the end credits and a break in between. THis is possibly down to the fact that Americans have a shorter attention span (that or they REALLY need to go back to the fridge lots!)

Also, if you think the breaks are too long, you need to time them exactly for a few days/up to a week and send it to OFCOM as part of a complaint, as they have regulations which ITV has to stick to with regards to advertising within programmes at certain times of the day (the length, type and amount of adverts change from morning TV, daytime TV, kids TV and then primetime and late evening TV) http://www.ofcom.org.uk/consult/condocs/rada08/statement/costa.pdf is the code about advertising (full of bumf, but the pieces to be noticed are:
"Two PSBs and one UK-based provider of overseas channels (Viasat) supported the status quo. One PSB argued that increasing the frequency of breaks would have a detrimental impact on viewers, risk a reduction in advertising revenues stemming from the consequential increase in commercial impacts, and favour those broadcasters with the highest rating shows. The other said that, in the medium term, it would lead to all channels moving to four breaks in hour long programmes."

Basically, they try and state the differences between PSB and non-PSB broadcasters; PSB being ITV and Channel 4 (examples), non-PSB being Sky (example). The non-PSB are allowed more breaks, but feel the PSB's should be brought into line with them, instead of the other way around, with OFCOM saying 4 breaks in a 60 minute programme is too much, and would annoy viewers. Basically (it is there in the doc, but it is hard to read) OFCOM have said only 3 breaks in 60 min programmes, and longer (over and up to two hour) have been brought into line with non-PSB's, I think at about 8 or slightly more.

(Sorry if it doesn't make sense, I'm a film and TV student and I can only just understand it myself.)