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'Best worst shop slogan... can you beat TK Maxx?' blog discussion
in Martin's blogs & appearances & MoneySavingExpert in the news
49 replies 11K views
Former_MSE_Lawrence Former MSE
This is the discussion to link on the back of Martin's blog. Please read the blog first, as this discussion follows it.
Read Martin's "The best worst shop slogan... can you beat TK Maxx?" Blog.
Click reply to discuss below.
This discussion has been closed.
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"We guarantee you will lose up to 10lb in your first month of membership or your money back!"
Maybe you could get your money back if you gained weight?!
And what if you lost more than 10lb?!
"Safeway, everything you want from a store and a little bit more"
Erm, if its EVERYTHING I want from a store, then what is the little bit more? Something undesirable?
1. The aforementioned 'up to'.
2. Use of inverted commas, e.g. We're "giving away" our sofas. Any text enclosed with quotes may be safely presumed to be a lie.
3. Any slogan which rhymes 'rest' with 'best'.
Best worst slogan I recall from twenty years ago was from a company called 'Ridgid Tools' (you know where this is going.) Slogan: some day you'll be glad you had a Ridgid Tool.
In similar vein, in the early nineties Camerons Brewery (from Hartlepool if memory serves) launched a low-alcohol beer called 'Stud Lite', whose slogan was "It's up and coming".
The worst I spotted was at Woolworths (may they rest in peace) once ... it said something along the lines of "Save from 50%" ... except most of the savings were less than 50%..
As far as "up to" (and "from") prices and discounts go, CAP advice is that at least 10% of the products should be available at the price stated. The ASA have certainly found against advertisers for using these phrases when there are not sufficient products available at the cheapest price.
Of course you also need to specify what the 60% is less than!!
Shop window displays are unforunately exempt from the ASA's remit, but if you can find the same unqualified claim on anything you can take away from the store, then they'd look at it..
satisfaction with every erection!!!!
Blimey what was that ?
That was your life mate
Oh I wasn’t quite ready can I have another go ?
Sorry mate only one per person.
How much does it cost? £10?