paying by UK evoucher????

Out of interest I completed the whole sales process. You get sent an e-mail with the text below. My e-mail client is only HTML so I am asuming that if I had a rich text client I would be able to test out the link at step 4. Needless to say I have not done anything about the voucher!! Caveat emptor!!
"Payment information: e-Voucher is available as a payment method only if you live in United Kingdom. There are nearly 22,000 terminals located in newsagents, convenience stores, supermarkets, credit unions, garages and off-licences near to you.
Step 1: Find a PayPoint Agent location here You can pay anywhere you see the PayPoint sign.
Step 2: Click here and Print this coupon with shopkeeper instructions, note the amount you need to pay for your order and take it into your local convenience store and show it to the shopkeeper. If you don't have a scanner you can only note the 5 steps from the coupon. This is only to give the shop-keeper a helping hand in case he is not well informed.
STEP 3: Ask for Ukash Voucher with the necessary value and give the shopkeeper your cash. The shopkeeper will print your voucher (unique 19-digit number). Take the voucher and use it to pay for your order. The maximum limit for a voucher is: 499.00
GBP. If your order exceeds this sum you may buy and combine two or several vouchers.
STEP 4: Clik here to pay. Just enter the unique 19-digit number and the exact value from your voucher.
IMPORTANT - For this payment method the item(s) you ordered will come with an extra one year extended warranty for free (for example: if your item should normally arrive with a one year limited warranty, it will come with a two year extended warranty)."

With reference to the Buyitplayit.org site thanks to all who have commented previously.
I attempted to find out its validity and ordered an item. I then sent 3 e-mails in all pointing out that;-
1. The customer takes all the risk.
2. Their Belfast address was not listed as a business.
3. Their Montreal address was not listed as a business.
4. Their Cyprus address was not found by Google (could be a translation problem I suppose as the map had only Greek names).
5. There is no previous customers feedback
They replied to all 3 e-mails but only commented on their Belfast address which they said was mailing only and said Cyprus was their head office.
They also said they do not hold stock but source the items online from the purchaser's nearest stockist.
I was quoted 5-7 working days for delivery by DHL, whom I chose when ordering.
I also commented on the fact they never used personal titles when signing their mail - just Customer Services - a comment they ignored.
Interestingly, since then, I see that today their site has four previous customers giving 5 stars each but they are dated 2008 and 2009 when the company was only registered online in June this year.
They all claimed satisfaction and praised speedy delivery - one quoted next day.
How those references turned up on their site would be interesting to know.
I finally advised them I would not be proceeding with the purchase.
If they want to take the same risk as they are asking and send it COD that would be fine.

After a bit of digging I found a tenant of 25 Talbot who runs a photography studio there, I emailed him to see if he could help me and if he had ever heard of BUYITPLAYIT, the man was really kind to call me back personally and give me a phone number for the landlord who lease's the building as he could not be to sure himself as there were lots of companies trading there. I called the number he provided and guess what ! ?? .... Yep the landlord has never heard of the company ... THIS IS A SCAM SITE .... BUY IF YOU DARE !

Looks like the site is a scam. I was worried after reading some info on various sites about it. I have paid and my money taken so have contacted ukash who tried to stop the payment going through but can not be sure if they have. They are sending me an e-mail to let me know what I can do now. I'll need to get a crime number before they will investigate. Only today did they say on there site that buyitplayit.com .org .eu is not a UKash member so don't know how they get my cash. Guess they buy goods on another site. I think UKash know where the voucher was used but are not allowed to pass the info to me. I will re post here once I know anything. Please don't use this site. If anyone else has had any issues with buyitplayit or getting money back from UKash please post here.