Jessops.com false advertising Google adwords

The_Affs

This 'invitation to treat' has indeed been mentioned many times but any half decent retailer would admit their mistake and help out the customer. I currently have a sony 28 inch tv, dvd player and video for which i paid 100 quid due to a Debenhams mis-price which was honoured. I just find it unbelievable that Jessop's blatant lies can be justified by people on here as a mistake. Surely they have done this either through lazy ad quality control or a deceitful attempt to get some clicks through false advertising?

uktim29

adamtg wrote: »

It was a Jessops adword not an affiliate partner.

You'd never know unless you right clicked on the link, looked at properties, then looked at the destination url before clicking the link. The ad there now is done through a keyword tracking script/company so you still can't see if an affiliates using it or Jessops themselves.

dmg24

The_Affs wrote: »

This 'invitation to treat' has indeed been mentioned many times but any half decent retailer would admit their mistake and help out the customer. I currently have a sony 28 inch tv, dvd player and video for which i paid 100 quid due to a Debenhams mis-price which was honoured. I just find it unbelievable that Jessop's blatant lies can be justified by people on here as a mistake. Surely they have done this either through lazy ad quality control or a deceitful attempt to get some clicks through false advertising?

How do we know that they are 'blatant lies'?

Jessops are a business, they are out to make a profit. If they do not want to offer the camera at the lower price, they don't have to.

What a retailer should morally do really doesn't come into it.

adamtg

uktim29 wrote: »

You'd never know unless you right clicked on the link, looked at properties, then looked at the destination url before clicking the link. The ad there now is done through a keyword tracking script/company so you still can't see if an affiliates using it or Jessops themselves.

I take your point, but there is a high chance this is them bidding on this phrase, also looking at the URL it has reference to http://www.affilibid.com/ which in turn brings up an online marketing agency with Jessops.com as a client
http://www.ck-net.com/ppc/. The way it was changed so quickly also makes me think it is them directly and not an affiliate.

As I have said before, seeing the reaction I have had to this on here and from Jessops. I am not holding much hope I will get anything, but thought it was worth trying.

Thanks for all your comments, at least I know not to bother wasting my time again on something like this.

The_Affs

dmg24 wrote: »

How do we know that they are 'blatant lies'?

Jessops are a business, they are out to make a profit. If they do not want to offer the camera at the lower price, they don't have to.

What a retailer should morally do really doesn't come into it.

Have Jessops actually sold the camera at the advertised price? No. Therefore they are lying about the price the camera is for sale at. Pretty clear cut to me.

The_Affs

dmg24 wrote: »

How do we know that they are 'blatant lies'?

Jessops are a business, they are out to make a profit. If they do not want to offer the camera at the lower price, they don't have to.

What a retailer should morally do really doesn't come into it.

Have Jessops actually sold the camera at the advertised price? No. Therefore they are lying about the price the camera is for sale at. Pretty clear cut to me.

uktim29

The_Affs wrote: »

Have Jessops actually sold the camera at the advertised price? No. Therefore they are lying about the price the camera is for sale at. Pretty clear cut to me.

Can't you tell the difference between the words mistake & lies?

The_Affs

uktim29 wrote: »

Can't you tell the difference between the words mistake & lies?

Of course i can, but you seem very sure that it was an honest mistake on the part of a business out to make money. If it was a mistake, they have still, inadvertently, falsely advertised the price of a product and, in my opinion, should hold their hands up and honour it like many retailers before, Boots and Debenhams to name but two. The advert was a 'lie' as it told a falsehood.

uktim29

Inaccurate information or "falsehood" as you call it is not a lie! Falsehood though is the wrong word and it happens to be a falsehood calling a mistake a lie!

If you think it's part of their business plan then why don't they advertise everything £70 less.

Also as I've pointed out, they might not have even made that advert. I could in 5 minutes had that ad saying "Everything at Jessops 1p" simply by bidding on the search term and paying more than they are.

The_Affs

Again, this is true if you believe it is a mistake. A falsehood by definition is an untrue statement, ie a lie. The real question here is who regulates this form of advertising? We often see army ads pulled for supposedly glamourising violence. Junk food ads are no longer shown pre-watershed. Credit product advertising is governed by strict FSA regs. So how can this particular example be allowed to happen with no repercussion?