Why do companies sell with 9's (ie, £699 instead of £700)

dwarfer

phill79 wrote: »

If you look even more carefully, shops are now using the latest trick of using "7" at the end, especially on CD sales when they advertise it on the TV, eg, only £7.97 or £9.77

YEAH! if i remember rightly it was a tesco ad, funny thing is i've realised over past few months that there's more 07 cars on the road than any other new cars :rolleyes:

by rounding off prices to the nearest £1 (£8.00) they make LESS profit because less people buy it (coz obviously its £8, if it was £7.00 the same amount of people will buy it if it was £7.99, the 99p isnt noticable) its proven to work and companies dont want you to think, they just want your cash (and as much as possible, even to fool you!)

yes of course its true to say "i know its £7.99 i round it off" but in the real world it makes no difference to the buyer!

you have to think to round it off, you simply do not do it

Zazen999

dwarfer wrote: »

YEAH! ...funny thing is i've realised over past few months that there's more 07 cars on the road than any other new cars :rolleyes:

Is this your proof of OVERCARGING???
:wall: :wall: :wall: :wall: :wall: :wall:

dwarfer

Zazen999 wrote: »

Is this your proof of OVERCARGING???
:wall: :wall: :wall: :wall: :wall: :wall:

Zazen999

dwarfer wrote: »

In your signature at the bottom of your posts you mention proof of overcarging; and of course there will be more 07 cars; 08 is only 5 weeks old!!!

ManAtHome

DSG use a 7 (p) on their end-of-line items (dunno if anyone else does).

Just to up the blood-pressure - what about the TV adverts where they say "now only six nine nine" instead of "now six hundred and ninety nine pounds"..?

I remember when most things were priced £x 19s 11d...

Sammz

dwarfer - you crack me up. I think you must be the only person who doesn't see something at £7.99 and think "oh, not bad for 8quid". It's not even about thinking, it's automatic.

tigtag02

dwarfer wrote: »

i dunno if i've devoloped something that only one in 100 people can realise

does this mean that 99 dont

Becles

So you are saying that shops should charge unattractive prices, should not advertise and should not offer deals and bargains.

How do you propose the shop attracts customers then?

I'm genuinely curious as I'm doing a business degree that has included work on marketing.

Jimbobby_2

Hey!

I'd love to watch Dwarfer trying to buy petrol or diesel :rotfl:

That must be so stressful!

A few years ago, Marks and Spencers decided to round up to the nearest pound to make it easy on their customers.

They made an extra million quid on their first weekend after the change!

I must admit I do prefer to see everything rounded up but I wouldn't put myself in an early grave over it!

shelly

Zazen999 wrote: »

and of course there will be more 07 cars; 08 is only 5 weeks old!!!

Apart from the fact that 08 plated cars don't hit the roads till march Maybe the OP will feel better then :rotfl:

Edit to add~ Whatever will OP do next year when 09 plates come out?