Snickers reckon "bigger" doesn't mean "heavier"... HUH??

taxiphil

Being a big lover of Snickers bars I was excited to see a yellow flash across a multipack I bought the other day, which stated "NEW BIGGER BAR!", and the price hadn't risen.

But when I read the back of the pack I was slightly confused, as the weight of each bar was stated as 62.5g. That's strange, I thought. I've been buying Snickers bars for more years than I care to remember, and I've seen so many wrappers that the figure of 62.5g is imprinted on my mind!

So I e-mailed Mars (Masterfoods) Customer Care and asked them exactly when the bar got "bigger", and by how much.

They confirmed my suspicion that the weight of the bar hadn't actually changed. They said the word "bigger" referred to the fact that they'd remodelled the dimensions of the bar to make it slightly taller!

So in reality, you're still getting exactly the same amount of Snickers, but they've just changed the shape a bit.

If you saw "bigger" on a pack, wouldn't you assume it meant greater quantity, i.e. increased in weight?

Don't you agree this is more than a tad misleading?

SUESMITH_2

thats a bit naughty, a few years ago there were low fat choccie cakes being sold - lower fat but higher sugar and more calories but from the packaging you would never have known lol

wishiwasarichgirl

hmmm... I would assume "bigger" means you would get "more". If I was the complaining type I would write to trading standards perhaps? (but I'm the lazy type so I'll just continue eating Snickers... as long as they don't bump the price up for their "bigger" bars )

jackieb

But if it's longer, and has stayed the same weight, won't it be thinner or narrower than it used to be? That's certainly not bigger.

shellsuit

jackieb wrote: »

But if it's longer, and has stayed the same weight, won't it be thinner or narrower than it used to be? That's certainly not bigger.

Good point, it wouldn't be 'bigger' then would it, it would be 'longer'

wishiwasarichgirl

or "higher" according to what the snicker-makers told the OP

Pollycat

That sounds like VERY misleading product labelling to me.

I think if I were a Snickers eater (I'm a Twix gal) I might be tempted to email Mars with the point that jackieb made:

But if it's longer, and has stayed the same weight, won't it be thinner or narrower than it used to be? That's certainly not bigger.

superscaper

Considering they hadn't specified which dimension they were describing then it must describe the entire bar and so as far as I can tell that should mean either the volume is bigger or the weight is bigger. Anything else isn't just misleading, it's actually untrue.

jackieb

wishiwasarichgirl wrote: »

or "higher" according to what the snicker-makers told the OP

Ah yes, so it is. Well if it's higher, it must be shorter or thinner. I'd write to trading standards - show them the reply you got from Mars.

'NEW HIGHER BUT SHORTER BAR' doesn't quite have the same ring to it lol

sweep9

Just to throw this in the pot...

A cubic metre of chocolate weighs more than a cubic metre of peanut or nougat. So the bar may be bigger because it contains more of the lighter ingredients, but less of the heaver items.

superscaper

sweep9 wrote: »

Just to throw this in the pot...

A cubic metre of chocolate weighs more than a cubic metre of peanut or nougat. So the bar may be bigger because it contains more of the lighter ingredients, but less of the heaver items.

But from the response the OP got there was no indication the volume had increased at all. Only a "remodelling of dimensions.