📨 Have you signed up to the Forum's new Email Digest yet? Get a selection of trending threads sent straight to your inbox daily, weekly or monthly!

Two ‘misleading’ heat pump adverts banned by UK watchdog

A week after the Advertising Standards Authority banned an Octopus Energy ad that claimed consumers could have a heat pump installed for as little as £500, it has taken action against adverts from the home heating supplier Aira and from EDF Energy.

The ASA found that the two ads, which appeared online, omitted key information about the eligibility criteria for government funding available for installing the pumps.

Two ‘misleading’ heat pump adverts banned by UK watchdog | Energy industry | The Guardian

Meet your Ambassadors

🚀 Getting Started

Hi new member!

Our Getting Started Guide will help you get the most out of the Forum

Categories

  • All Categories
  • 351.3K Banking & Borrowing
  • 253.2K Reduce Debt & Boost Income
  • 453.7K Spending & Discounts
  • 244.2K Work, Benefits & Business
  • 599.4K Mortgages, Homes & Bills
  • 177.1K Life & Family
  • 257.7K Travel & Transport
  • 1.5M Hobbies & Leisure
  • 16.2K Discuss & Feedback
  • 37.6K Read-Only Boards

Is this how you want to be seen?

We see you are using a default avatar. It takes only a few seconds to pick a picture.