TUI misleading app adds

NoodleDoodleMan

A choice of 1 airport across the whole of their 24 UK locations is a strange definition of "Fly Local" from TUI - quite an inventive use of language !!! 

Unless you live within the Gatwick catchment area of course in this case.

bagand96

If you're really troubled by it there's always the ASA. 

Pollycat

Maybe this should be in Praise, Vent & Warning...

NoodleDoodleMan

Maybe TUI should be clearer in definitions ? 

Joined up thinking has rarely been their strong suit.  

Pollycat

NoodleDoodleMan said:

Maybe TUI should be clearer in definitions ? 

Joined up thinking has rarely been their strong suit.  

Have you been in touch with TUI to complain?

I'm sure someone will have the email address of the CEO.

It would be interesting to hear if anyone else who uses Facebook (I avoid it like the plague) is seeing the same annoying adverts.

And perhaps you could clarify this:

eskbanker said:

TELLIT01 said:

eskbanker said:

Are you suggesting that you should only see adverts for hotels reachable by direct flight from your nearest airport?

If the app is saying 'Fly local' I would certainly expect it to be limited to availability from local(ish) airports, maybe 100 miles max.  Companies collect all manner of information so just asking for the first half of a postcode when signing up the for app would make it simple to direct adds to the right people.

Perhaps OP will clarify but I understood the ads are being shown by Facebook (and therefore controlled by their algorithms) rather than Tui's own app?

eskbanker

Pollycat said:

Why would anyone trust an ad on Facebook...?

Surely the thread title should be 'Facebook showing misleading TUI ads'...

Seems to me that it ought to be 'Facebook showing generic ads that someone misinterpreted as being personalised' or 'I took a marketing slogan too literally' - their 'fly local' proposition obviously doesn't mean that there's a wide choice of local airports for every destination, just that they make extensive use of regional UK airports!

Pollycat

eskbanker said:

Pollycat said:

Why would anyone trust an ad on Facebook...?

Surely the thread title should be 'Facebook showing misleading TUI ads'...

Seems to me that it ought to be 'Facebook showing generic ads that someone misinterpreted as being personalised' or 'I took a marketing slogan too literally' - their 'fly local' proposition obviously doesn't mean that there's a wide choice of local airports for every destination, just that they make extensive use of regional UK airports!

At least we both agree that the thread title is misleading (maybe just like the Facebook/TUI ads).

prowla

Well, there are reasons why ads may be generic, including disabling or deleting cookies, using a private browser window, opting for non-personalised ads, and so-on.

Me, I don't like personalised ads, so I'd be more concerned if they did show they know too much about me.

On Facebook I just need to look at one thing for sale and then subsequent search results include things it thinks I just must be striving to find to complete my otherwise dull and boring life.

As for TUI, their ads may well be managed separately or not use (near) real-time info for their targeting algorithms.

And then on to the term "local" - I guess the location is local to someone! :-)

So I'd say that the ads are poorly targeted (or just scattergun) rather than misleading.