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Transferring an ISA

My partner and I both have ISA's with Moneybox that matured recently. The % rate has changed to a reasonable 4.45%. I looked at a transfer to Plum given their headline rate of 5.01% but delving deeper it seems to be offering 3.79% "if you transfer in". I don't understand the logic of this as I would be a new customer to Plum. Is my understanding right & if so, why are Plum doing this?

Comments

  • Hoenir
    Hoenir Posts: 7,742 Forumite
    1,000 Posts First Anniversary Name Dropper
    Marketing to get new customers on board. As opposed to seeking huge amounts of deposits. 
  • Albermarle
    Albermarle Posts: 29,068 Forumite
    10,000 Posts Seventh Anniversary Name Dropper
    My partner and I both have ISA's with Moneybox that matured recently. The % rate has changed to a reasonable 4.45%. I looked at a transfer to Plum given their headline rate of 5.01% but delving deeper it seems to be offering 3.79% "if you transfer in". I don't understand the logic of this as I would be a new customer to Plum. Is my understanding right & if so, why are Plum doing this?
    If you look through the forum you will see a few threads commenting on Plum's sometimes unusual way of operating.
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