BT broadband / EE when is a new customer not a new customer

Malroy

Just thought I'd share my ignorance and stupidity. 
I have been paying for a BT broadband and TV service but have been out of contract for at least a year.
Rang BT 28th Nov and (I should know better) agreed a new "discounted" contract deal cheaper than my out of contract monthly cost. To be honest I was saving money so happy enough.
The deal offered transferred me to EE all within the BT umbrella so it seemed. On 2nd Dec when my new deal activated I went to EE's website to open my account. To my dissapointment I saw them offering deals better than my own at less cost. I raised a customer complaint. 
Anyway to cut a longer story short I was transferred to the "Loyalty Team" and informed the Black Friday cheaper deal may not have been available on the 28th Nov and was available for new customers only, so not me. Didn't think they could do that any more?
Surely being out of contract for so long I argued effectively on 28th Nov I was a "new customer" but was told "new customers" are only those who have never paid for such BT services previously.
Although I really do know better my re-learning is to never agree a deal offered on the phone there and then. Also loyalty doesn't matter and once a BT customer you can never be classed as "new" it appears. 
I'm unhappy with BT but mostly annoyed with myself.
P. S. 
Of course I'm within the 14 day cooling off period but as explained by the" Loyalty" advisor there would be a 30 day cancellation period to pay for after which I would be free to see what deals maybe available. 

Mark_d

Loyalty is not an advantage - whether it's a contract or an insurance policy.  More often than not you would get a better deal by cancelling your contract and starting a new one.  And it's the same for insurance renewals.

Malroy

Unfortunately BT / TNT Sports is where they have me, and they know it. Effectively I was told good luck if you think you can get a service with BT Sports any cheaper; you won't.
You are quite right and I never accept an insurance renewal without getting other quotes as I know loyalty is meaningless.