Package holiday sale query

violingirl789

Hi 

We just booked a package holiday with Jet2 during their spring sale (5 days ago), and since the promotion has ended the exact same holiday is now available for £300 less (ie cheaper than the price that was promoted as a reduction during the sale)- this seems unfair and misleading- are they allowed to do this?? I can understand that prices could fluctuate and if we had booked not in a promotion I would accept this, but how could they possibly make out that that was a sale price if it was going to shoot down substantially further within days after the sale ending? Sorry I am a novice to this so apologies if the answer is obvious!

Thanks

Ebru

BoGoF

Of course thwy can do it. Next week tbe exact same holiday could be £300 more expensive.

la531983

Moral of the story is to never look at pricing once booked. You were clearly happy with the price, and you wouldnt be offering to pay more had the price gone up.

IvanOpinion

While they are perfectly entitled to do this, I can agree that it is misleading and a practice that should have had a review long ago. Most holiday companies and airlines seem to use fluid pricing so you never really know when the best price is. I wonder if there is anything like camelcamelcamel for holidays?

smithwilfer1

Truly believe  in not looking back as its really causes panic and regrets,

violingirl789

la531983 said:

Moral of the story is to never look at pricing once booked. You were clearly happy with the price, and you wouldnt be offering to pay more had the price gone up.

I wouldn't be offering to pay more because I had been led to believe in good faith that I was paying a 'sale' price during a promotion, so I kind of expected the price to go back up after the promotion ended, that's the point of my question. It's not can the price fluctuate, it's have they misleadingly called this a 'sale'?

Pollycat

violingirl789 said:

la531983 said:

Moral of the story is to never look at pricing once booked. You were clearly happy with the price, and you wouldnt be offering to pay more had the price gone up.

I wouldn't be offering to pay more because I had been led to believe in good faith that I was paying a 'sale' price during a promotion, so I kind of expected the price to go back up after the promotion ended, that's the point of my question. It's not can the price fluctuate, it's have they misleadingly called this a 'sale'?

Has the exact same holiday been advertised previously for more than you paid?
If it has, the price you paid was a sale price.

eskbanker

violingirl789 said:

la531983 said:

Moral of the story is to never look at pricing once booked. You were clearly happy with the price, and you wouldnt be offering to pay more had the price gone up.

I wouldn't be offering to pay more because I had been led to believe in good faith that I was paying a 'sale' price during a promotion, so I kind of expected the price to go back up after the promotion ended, that's the point of my question. It's not can the price fluctuate, it's have they misleadingly called this a 'sale'?

To the best of my knowledge, the guidance around sale pricing relates to how it relates to what went before it, rather than what came after it, so I'm not aware of anything forcing companies to increase prices following the end of a promotion, even though I can understand why it's not an unreasonable expectation from a customer perspective:

https://www.asa.org.uk/advice-online/promotional-savings-claims.html

Ultimately I suspect that the extensive use of dynamic pricing within the travel industry would come into play if you were to try to challenge this....

la531983

violingirl789 said:

la531983 said:

Moral of the story is to never look at pricing once booked. You were clearly happy with the price, and you wouldnt be offering to pay more had the price gone up.

I wouldn't be offering to pay more because I had been led to believe in good faith that I was paying a 'sale' price during a promotion, so I kind of expected the price to go back up after the promotion ended, that's the point of my question. It's not can the price fluctuate, it's have they misleadingly called this a 'sale'?

There is no misleading going on, dynamic pricing can work within a price promotion period.  Lets say outside the sale your holiday would normally cost £2000 on a Monday but £1700 on a Tuesday.
They decide to offer a sale knocking £300 off all holidays, therefore the price goes to £1700 on a Monday and £1400 on a Tuesday.   If you book on a Monday you are paying more than the Tuesday, no different to before the sale.

A rather simplistic example but there you go.

Leavemealone

It is so annoying when you ask for help and get unhelpful responses worded in ways to make you feel like an idiot.  

That said I totally understand where you are coming from and I too feel this is underhand but to be expected these days   I am ancient in years and feel so sorry for upcoming generation for numerous reasons. My own personal opinion not direct at any particular poster. 

BoGoF

Holidays prices can fluctuate on an hourly basis