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When I used to travel a lot for work, once I got to BA Silver or Gold, I had around 30-40% operational upgrade success when booking into Premium Economy due to overbooking.
I used to always enquire about paid upgrades too, at the airport desks.
Yes, Premium Economy (World Traveller Plus) is the sweet spot to get upgrades - it's usually a small cabin and often overbooked. If they need to bump people up from Economy then the domino effect means people in Premium will get shifted to Business/Club.
My best upgrade was getting bumped to Club World (upper deck 747) at the gate on a flight to Hong Kong. I didn't want to get off the plane at the other end.
Yes, I used to love 64A or 64K on the BA upper deck - it was like a private cabin and ahead of its time before the other airlines surpassed the BA CW experience. LHR-SFO-LHR was my typical route - a nice long flight to enjoy the experience.
(rarely got that as an upgrade though - but when my employer did allow a CW booking, its the one I looked to reserve).