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Iceland fresh milk changed from 4 pint to 2 litre carton

Mum161111
Posts: 241 Forumite

Does anyone know why Iceland milk is now in 2 litre cartons instead of 4pints? (My arithmetic is not good but it looks as if 2 litres at £1.35 is cheaper than 4 pints at £1.45)
Maybe it is a reduced price for a short time but I did not notice the difference until I got home and noticed the smaller amount of milk.
Maybe it is a reduced price for a short time but I did not notice the difference until I got home and noticed the smaller amount of milk.
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A pint is 568 ml so 4 pints is 2272 ml and 2 litres is, of course, 2000 ml. 135/2000 = 0.0675 whereas 145/2272 =0.0638 so the 2 litres is about 5.8% more expensive per ml.
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That's really helpful to know. My poor arithmetic - I thought the price had gone down, not up.
There was nothing I noticed to indicate this price increase. If the price of 4 pint cartons had gone up it would have been easier to notice.
Thanks Cloth_of_Gold.1 -
It’s called shrinkflation and has become common practice over the past few years as a (some say sneaky) alternative to raising prices2.22kWp Solar PV system installed Oct 2010, Fronius IG20 Inverter, south facing (-5 deg), 30 degree pitch, no shadingEverything will be alright in the end so, if it’s not yet alright, it means it’s not yet the endMFW #4 OPs: 2018 £866.89, 2019 £1322.33, 2020 £1337.07
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As has been said, shrinkflation. 4 pints is just over 12% more than 2 litres so works out about to the equivalent of paying £1.51 for 4 pints. Although when I went to Iceland yesterday I noticed the price on the shelf was still £1.45 despite it containing 2 litre cartons. Presumably this would be rectified at the checkout.1
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In fairness to Iceland, this could be a win-win for their business and shoppers.
According to Wrap (page 16), milk is one of the most wasted foods in UK households. So it's likely many people are throwing away the final bit from the bottle, and would be better off saving 10p albeit at a higher pro-rata price.0 -
pumpkin89 said:In fairness to Iceland, this could be a win-win for their business and shoppers.
According to Wrap (page 16), milk is one of the most wasted foods in UK households. So it's likely many people are throwing away the final bit from the bottle, and would be better off saving 10p albeit at a higher pro-rata price.
Iceland it now works out 38p a pint for a 2 litre bottle but 67p a pint for a litre bottle.
Let's Be Careful Out There3 -
Mum161111 said:That's really helpful to know. My poor arithmetic - I thought the price had gone down, not up.
There was nothing I noticed to indicate this price increase. If the price of 4 pint cartons had gone up it would have been easier to notice.
Thanks Cloth-ofGold.You're welcome.As others have said, it's shrinkflation. I've noticed it particularly on bags of ground coffee, most of which used to be 250g. Most are now 227g and quite a few now only 200g, but I haven't noticed the price going down!1 -
It's not always easy to shop around but I use quite a lot of milk. I never waste milk and the carton does not last long enoigh to go sour. I think Morrison's is £1.44 for 4 pints so, for now anyway, that is cheaper than Iceland's £1.35 for 2 litres - I know thank you to Cloth_of_Gold.0
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Britain formally adopted metrication in 1967. Metrication has been fudged. In 2015, 60% of under 24s didn't know their weight in kilos. So yay for Iceland, finally going metric.0
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MrsStepford said:Britain formally adopted metrication in 1967. Metrication has been fudged. In 2015, 60% of under 24s didn't know their weight in kilos. So yay for Iceland, finally going metric.1
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