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Iceland fresh milk changed from 4 pint to 2 litre carton

[Deleted User] · 2024-01-30 21:57:27

Does anyone know why Iceland milk is now in 2 litre cartons instead of 4pints? (My arithmetic is not good but it looks as if 2 litres at £1.35 is cheaper than 4 pints at £1.45) Maybe it is a reduced price for a short time but I did not notice the difference until I got home and noticed the smaller amount of milk.

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Issybella23 Posts: 1 Newbie

11 February 2024 at 4:15AM

jackieblack said:

It’s called shrinkflation and has become common practice over the past few years as a (some say sneaky) alternative to raising prices

That may be so but prices are still rising even though we still have shrinkflation. It’s like the living crisis on steroids.

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Iceland fresh milk changed from 4 pint to 2 litre carton

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