eBay 'Sell Similar' or 'Relist'

zackary71

Hi. When refreshing a listing which has Watchers and a good number of page views, does it really make any difference how I do it in order to capture previous interest ? I'm unsure if I simply relist, if previous Viewers will receive notifications? Or if it's better to just start afresh in the hope it will get more exposure  ? Appreciate any advice. 

steviebabes

I think if you relist the watchers get a notification. Also if they click on the old listing they get a banner saying the seller has relisted a newer version of this item or similar wording. 

soolin

US sellers swear that selling similar refreshes the listing and results in more sales, so I tend to use that after something has been listed after a while. 

GadgetGuru

I always just relist.
Sometimes as soon as I relist an item it sells!! Not sure whether buyers think they may have missed out, notice it’s been relisted, then decide to just buy before it goes again?!
I have tried ending and creating complete new listings in the past, as well as using the sell similar option, but found it made no difference. 

PocketWatchMan

There used to be a significant difference  - in years gone by, if you had accepted a promo selling offer "max fees of [x]pence" or something, if you wanted to relist an item you had to "seller similar" or make an entirely new listing, in order to get the promotional fee credit. A simple "relist" would have seen you charged maximum fees with no promo discount.  However this changed some time ago, so I'm not all that sure there's that much difference between the two myself.  Like the poster above I have tried both and am not convinced 'sell similar' has resulted in more, or quicker sales for me either.

RFW

soolin said:

US sellers swear that selling similar refreshes the listing and results in more sales, so I tend to use that after something has been listed after a while. 

I attended an Ebay event last month and spoke to some Ebay ad consultants. From what I could make out, ending a listing and relisting is the best approach for getting seen. I didn't ask if "sell similar" was better or worse, at an educated guess I think it's the same for a listing that hasn't had any traction but not as good for one that has.

I was trying to get to the bottom of why a listing that sells phenomenally well on Amazon doesn't get any sales on Ebay.

As another useful thing I learnt, each listing needs to have at least ten pictures, something I find quite odd as most of my products are done in 2 pictures. Apparently the search algorithm likes listings with more pictures. The best approach, if you only need a couple, is to use different backgrounds or settings. If you just put ten of the same pic up that won't work. That was all very odd to me given that I don't need many pictures and can still remember the days when sellers had to pay extra for them.

soolin

RFW said:

soolin said:

US sellers swear that selling similar refreshes the listing and results in more sales, so I tend to use that after something has been listed after a while. 

I attended an Ebay event last month and spoke to some Ebay ad consultants. From what I could make out, ending a listing and relisting is the best approach for getting seen. I didn't ask if "sell similar" was better or worse, at an educated guess I think it's the same for a listing that hasn't had any traction but not as good for one that has.

I was trying to get to the bottom of why a listing that sells phenomenally well on Amazon doesn't get any sales on Ebay.

As another useful thing I learnt, each listing needs to have at least ten pictures, something I find quite odd as most of my products are done in 2 pictures. Apparently the search algorithm likes listings with more pictures. The best approach, if you only need a couple, is to use different backgrounds or settings. If you just put ten of the same pic up that won't work. That was all very odd to me given that I don't need many pictures and can still remember the days when sellers had to pay extra for them.

That’s quite useful thank you, I had heard the photo numbers help mentioned before on the US sites . Anything that might help is worth a try after all.

zackary71

Thanks for all your input and insight everyone. The photo tip is coincidentally very useful. Never figured out why, but I seem to have an Individual Account that allows access to Seller Hub (I always have under 100 Listings) and also the ability to add 24 photos to a listing, instead of 12. I make maximum use of the Photo allowance - taking shots using a lightbox from multiple angles. My theory being if my price is comparable to another similarly priced item, the one with 24 photos is more likely to sell than the one with just 4.