Should there be dual pricing in supermarkets?
For some time i've been noticing that the non-Clubcard pricing in Tesco has been inflated to make it seem that the Clubcard prices are offers. This has recently been confirmed in a Which? report and it seems that Sainsbury's have also been doing the same.
The dual pricing is confusing when you want to immediately see the price you will pay for an item. As I found at a recent trip to Tesco, if you ask for an item price check at the start of a checkout before presenting your loyalty card, you will be given the non-loyalty card price!
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Should there be dual pricing in supermarkets? 25 votes
The prices displayed should be the same for everyone
44% 11 votes
No, I prefer seeing how much I'm saving with my loyalty card
56% 14 votes
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