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Mobile Phone Network Marketing

I recently received two letters delivered on the same day to my home address from my mobile phone network.  However, both of the letters were addressed to people who do not reside at my address, and who were not known to me.  I immediately thought that my account had been hacked, and contacted the network urgently.  After a few emails back and forth I was assured that my account had not been compromised, that these were marketing letters, and both had sims included in them for this purpose.  Is this a common marketing ploy?  I am not at all impressed...

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