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Iceland over 60s discount

reggierose69
Posts: 29 Forumite

Hi on a recent visit to Iceland my partner tried to claim her over 60s discount by showing her ID as usual upon doing this. She was told she also needed to show a bonus card. My partner does not have a bonus card and does not have a smart phone to download an app, because of this she is now excluded from receiving the over 60s discount. I have tried contacting Iceland several times to request a physical bonus card to be posted out as none of our local Iceland stores have them any longer.
what I was met with from Iceland I don’t return email asking for login details and account details. I did have an account set up with my father’s name and the app on my phone at the time. I couldn’t remember the name I took this account up in as I gave my details as opposed to my fathers details because it didn’t match their data, they refused to continue the correspondence with myself. I understand about the data protection law but considering I was asking about an over 60s discount not about anybody’s account. In particular I failed to see why this was an issue and any following emails I sent have not been answered .
what I was met with from Iceland I don’t return email asking for login details and account details. I did have an account set up with my father’s name and the app on my phone at the time. I couldn’t remember the name I took this account up in as I gave my details as opposed to my fathers details because it didn’t match their data, they refused to continue the correspondence with myself. I understand about the data protection law but considering I was asking about an over 60s discount not about anybody’s account. In particular I failed to see why this was an issue and any following emails I sent have not been answered .
It seems to me that the very people the over 60s discount is designed to help now seems to be putting barriers in their way. I know many many over 60s are fully savvy when it comes to technology and smart phones for those who aren’t everything seems to be geared against them.
Iceland were very quick to promote what is a great idea of discount for the over 60s, but there was no advertising or explanation as to why they changed the policy now requiring a bonus card in order to receive the over 60s discount.
just a reminder to Iceland and any other businesses not everybody is online has a smart phone or access to computers. It would just be nice if you could bear this in mind when making changes to what seem to be a very easy system to follow into the store pick up your shopping go to the checkout show your ID receive your over 60s discount I try and fix something that wasn’t broken.
just a reminder to Iceland and any other businesses not everybody is online has a smart phone or access to computers. It would just be nice if you could bear this in mind when making changes to what seem to be a very easy system to follow into the store pick up your shopping go to the checkout show your ID receive your over 60s discount I try and fix something that wasn’t broken.
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I looked to take advantage of the £20 bonus that was offered if you had £100 in the account by the end of November last year which I did. I have only used the card, maybe once, spending circa £20, earlier this year. I was in store today, and when I presented my card for payment I was told there is nothing, nada, zero on the card. I have checked my account online, and this shows zero also. The only transaction that it shows is the £100 payment I made back in August.
On phoning customer services, I am now awaiting a call back, as what has happened was not readily explained to me. They are talking about a new card, but what I am interested in is the money. There should still be circa £100 on this card.
The lady on the till in-store also mentioned to me that a woman shopper had a similar experience just the other day. Has anyone else had problems with this card?0 -
I find Iceland is still expensive even with 10% off - better off going to Aldi or Lidl in my honest opinionDebt Free Wannabe by 1 March 2026
Satisfied customer of Octopus Agile - currently saving on average 33% of standard tarrif
Deep seated hatred of Scottish Power and all who sail in her - would love to see Ofgem grow a pair and actually do something about it.1 -
reggierose69 said:what I was met with from Iceland I don’t return email asking for login details and account details. I did have an account set up with my father’s name and the app on my phone at the time. I couldn’t remember the name I took this account up in as I gave my details as opposed to my fathers details because it didn’t match their data, they refused to continue the correspondence with myself. I understand about the data protection law but considering I was asking about an over 60s discount not about anybody’s account. In particular I failed to see why this was an issue and any following emails I sent have not been answered .
You start off talking about your female partner but are now apaprently referring to a previously existing online account for you and/or your father ?
We became aware of the new requirement for a Bonus Card in order to continue claiming the over-60's discount several months ago - it was actually pointed out on this forum.
Iceland 60+ 10% Discount Rules Changing - Now For Bonus Card Holders Only — MoneySavingExpert Forum
I think there is also a massive poster in the window by our local store entrance saying what the ID requirements are.
My OH was able to go online and set up an account and request a physical card to be posted to him and it duly arrived within a week or two.
If you partner does not have access to a computer are you not able to complete an online application on her behalf using her details to obtain a physical card ?
As an aside, if we are talking about exclusion, then despite being a theoretically eligible over-60 myself, as a non-driver and not yet of state pension age and so without a bus pass, I'm not able to claim the discount as I don't have any of the necessary id to prove my age - purchasing a Senior Railcard whcih I wouldn't use for rail travel is not cost-effective, and if I didn't possess a passport I wouldn't even be able to do that!.0 -
I contacted Iceland about this before it even came in force, All their proof they require is not available at 60.
They were accepting paper licence. Since changing to needing the bonus card as well they have changed to photo id as well.
Not every one drives or has a passport. Or even a photo licence!!!!!!
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I also find ('find' is probably the wrong word as my town's Iceland has closed) Iceland expensive in general @MikeyPGT, but they do have reasonable reductions. I can generally find whole cooked chicken at 50% off and chicken breast or ham at reduced prices even at 10:00, plus bread.
ID can be difficult if you're 60, but easy if over 66. I keep suggesting increasing the Tuesday discount to 15% at 70 and 20% at 80, or even 50% at 90. Come on Iceland let's fill those aisles with geriatrics on Tuesdays.1 -
Hi Did you get a resolution?
Used my card for a shop on Monday evening, deducted £25 spent and left me with £53 on my card.
Looked last night - gone!0 -
What does it show against activity ?
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Iceland seems to be in trouble. What will happen to the money in my bonus card if they go under?0
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If its actual cash you have put on the card, rather than loyalty points (I don't know how that scheme works), you would likely be an unsecured creditor and be back of the queue if they go under, and months down the line you would likely get 0p in the pound back.
If its money/points accrued through loyalty spending, it would simply go.
If you are that worried go and spend it.3 -
I've got cash on the card, but it appears I can only spend that cash in Iceland!0
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