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Iceland over 60s discount

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Hi on a recent visit to Iceland my partner tried to claim her over 60s discount by showing her ID as usual upon doing this. She was told she also needed to show a bonus card. My partner does not have a bonus card and does not have a smart phone to download an app, because of this she is now excluded from receiving the over 60s discount. I have tried contacting Iceland several times to request a physical bonus card to be posted out as none of our local Iceland stores have them any longer.
what I was met with from Iceland I don’t return email asking for login details and account details. I did have an account set up with my father’s name and the app on my phone at the time. I couldn’t remember the name I took this account up in as I gave my details as opposed to my fathers details because it didn’t match their data, they refused to continue the correspondence with myself. I understand about the data protection law but considering I was asking about an over 60s discount not about anybody’s account. In particular I failed to see why this was an issue and any following emails I sent have not been answered . 

It seems to me that the very people the over 60s discount is designed to help  now seems to be putting barriers in their way. I know many many over 60s are fully savvy when it comes to technology and smart phones for those who aren’t everything seems to be geared against them. 
Iceland were very quick to promote what is a great idea of discount for the over 60s, but there was no advertising or explanation as to why they changed the policy now requiring a bonus card in order to receive the over 60s discount.
just a reminder to Iceland and any other businesses not everybody is online has a smart phone or access to computers. It would just be nice if you could bear this in mind when making changes to what seem to be a very easy system to follow into the store pick up your shopping go to the checkout show your ID receive your over 60s discount I try and fix something that wasn’t broken.

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  • MikeyPGT
    MikeyPGT Posts: 326 Forumite
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    I find Iceland is still expensive even with 10% off - better off going to Aldi or Lidl in my honest opinion
    Debt Free Wannabe by 1 March 2026 

    Satisfied customer of Octopus Agile - currently saving on average 33% of standard tarrif

    Deep seated hatred of Scottish Power and all who sail in her - would love to see Ofgem grow a pair and actually do something about it.
  • p00hsticks
    p00hsticks Posts: 13,169 Forumite
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    edited 23 June 2023 at 1:41PM
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    what I was met with from Iceland I don’t return email asking for login details and account details. I did have an account set up with my father’s name and the app on my phone at the time. I couldn’t remember the name I took this account up in as I gave my details as opposed to my fathers details because it didn’t match their data, they refused to continue the correspondence with myself. I understand about the data protection law but considering I was asking about an over 60s discount not about anybody’s account. In particular I failed to see why this was an issue and any following emails I sent have not been answered . 

    I'm struggling to make sense of this paragraph and how it fits in. 
    You start off talking about your female partner but are now apaprently referring to a previously existing online account for you and/or your father ? 

    We became aware of the new requirement for a Bonus Card in order to continue claiming the over-60's discount several months ago - it was actually pointed out on this forum.
    Iceland 60+ 10% Discount Rules Changing - Now For Bonus Card Holders Only — MoneySavingExpert Forum
    I think there is also a massive poster in the window by our local  store entrance saying what the ID requirements are.

    My OH was able to go online and set up an account and request a physical card to be posted to him and it duly arrived within a week or two.  

    If you partner does not have access to a computer are you not able to complete an online application on her behalf using her details to obtain a physical card ?  

    As an aside, if we are talking about exclusion, then despite being a theoretically eligible over-60 myself, as a non-driver and not yet of state pension age and so without a bus pass, I'm not able to claim the discount as I don't have any of the necessary id to prove my age - purchasing a Senior Railcard whcih I wouldn't use for rail travel is not cost-effective, and if I didn't possess a passport I wouldn't even be able to do that!. 
  • Limara
    Limara Posts: 237 Forumite
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    I contacted Iceland about this before it even came in force, All their proof they require is not available at 60. 
    They were accepting paper licence. Since changing to needing the bonus card as well they have changed to photo id as well. 
    Not every one drives or has a passport. Or even a photo licence!!!!!!
  • dealyboy
    dealyboy Posts: 1,806 Forumite
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    I also find ('find' is probably the wrong word as my town's Iceland has closed) Iceland expensive in general @MikeyPGT, but they do have reasonable reductions. I can generally find whole cooked chicken at 50% off and chicken breast or ham at reduced prices even at 10:00, plus bread.

    ID can be difficult if you're 60, but easy if over 66. I keep suggesting increasing the Tuesday discount to 15% at 70 and 20% at 80, or even 50% at 90. Come on Iceland let's fill those aisles with geriatrics on Tuesdays.  :D  
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