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£100 payment - Nationwide Fairer Share

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  • DS_MSE
    DS_MSE Posts: 27 Forumite
    10 Posts First Anniversary
    edited 26 May 2023 at 5:10AM

    I think the 12.6M Savers that have been excluded from Nationwide’s ‘Fairer Share’ Profit Distribution (including myself), deserve, at the least, an immediate full and frank explanation from the CEO of Nationwide - Debbie Crosbie, as to how Nationwide arrived at and chose their current ‘Fairer Share Payment’ selection criteria, explain why they think this was appropriate and how they think this accurately identifies genuinely loyal Members that deserve a share of the Societies profits over and above other long standing Members of the Society.

    Sitting on this side of the ‘fence’ one might be forgiven for thinking that they had a maximum figure they were prepared to distribute (let’s say up to £350M - which again begs the question why only this amount and what’s happening to the rest ?) and a target payment amount for each qualifying member - since £100 seems a very convenient and nice ‘headline grabbing’ round sum, before working backwards, no doubt calculating all the different permutations of membership criteria in order to arrive at an acceptable target of 3.4M qualifying Members - Bingo - Job Done, without stopping to think whether this resulting permutation was fair and more importantly morally defendable.


  • DS_MSE
    DS_MSE Posts: 27 Forumite
    10 Posts First Anniversary

    Do Nationwide and perhaps more importantly do the Board and CEO genuinely believe that a brand new Current Account Member who they have recently attracted with a Switching Cash incentive who just happens to have £100 invested in a Flex Save Account opened at the same time as their Current Account is more valuable to the society than a Lifetime Member and their Lifetime savings ? If they do, I think they have a shock coming !


  • flaneurs_lobster
    flaneurs_lobster Posts: 6,561 Forumite
    Sixth Anniversary 1,000 Posts Photogenic Name Dropper
    DS_MSE said:

    Do Nationwide and perhaps more importantly do the Board and CEO genuinely believe that a brand new Current Account Member who they have recently attracted with a Switching Cash incentive who just happens to have £100 invested in a Flex Save Account opened at the same time as their Current Account is more valuable to the society than a Lifetime Member and their Lifetime savings ? If they do, I think they have a shock coming !


    I think that's exactly what they believe. What other reason can there be for their freebie distribution rationale?
  • km1500
    km1500 Posts: 2,790 Forumite
    1,000 Posts Second Anniversary Name Dropper
    I wonder how many people will just simply be annoyed and how many will make a formal complaints because obviously it is the latter that shows in their statistics
  • Sarahspangles
    Sarahspangles Posts: 3,239 Forumite
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    edited 22 May 2023 at 5:28PM
    I’ll no doubt get shot down on this but the first line of the announcement is that this is for people who bank AND borrow or save with Nationwide. Maybe I’m wrong but I suspect a majority of people just have one bank current account, and will at least consider that bank when they have money to save or need a mortgage. So if you ask them, that’s their bank. I have savings with two other institutions but they’re not my bank.
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  • metrobus
    metrobus Posts: 1,784 Forumite
    Part of the Furniture 1,000 Posts Combo Breaker
    edited 22 May 2023 at 5:51PM
    They have done it in a fair way, like it says it’s for ACTIVE CA holders AND savers.
    All this bleating by the people who do not meet the criteria is becoming a bit boring now. Remember no one has lost a penny.
  • Sarahspangles
    Sarahspangles Posts: 3,239 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    edited 22 May 2023 at 6:10PM
    metrobus said:
    They have done it in a fair way, like it says it’s for ACTIVE CA holders AND savers.
    All this bleating by the people who do not meet the criteria is becoming a bit boring now. Remember no one has lost a penny.
    They aren’t the only bank or building society that’s moving back towards rewarding longer term loyalty - the YBS Loyalty Six eISA requires you to have had savings or a mortgage for at least twelve months.

    It can’t be cost effective for banks and building societies to have all these zombie accounts feeding each other money to artificially make it look like people are now customers, just to qualify for incentives. It’s like stoozing - it was legal and it was lucrative, but also it was a ‘loophole’ and in the long run it wasn't sustainable for providers.
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  • TheBanker
    TheBanker Posts: 2,226 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    I don't think in the 'real world' there are many people switching accounts and shuffling money around each month to qualify for cashback. If you look at the switching stats as a percentage of the UK adult population, they are tiny. And of those, most will be genuine switchers who want to use the new bank's services. 

    If switching incentives weren't beneficial to the banks, they would have stopped running them. But in fact more banks have joined the party, and the incentives on offer have increased. 
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