Virgin Media Price Increase

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As if by magic, the day after Martin Lewis' show mentioned it, I received the email notifying Virgin Media's price increase.
The cynic in me wonders if they rushed out the email in response to the show, in the hope that consumers that watch the show on catch up or hear the tip later will miss the email, since consumers will only be on the look out for emails going forward?
For our household, it'll be a 27% increase. We have until 9th March to respond.
Next year, they're changing to an O2 style arrangement of RPI+3.9% a year. Because it's pre notified, you'll no longer be able to cancel when in contract.
The cynic in me wonders if they rushed out the email in response to the show, in the hope that consumers that watch the show on catch up or hear the tip later will miss the email, since consumers will only be on the look out for emails going forward?
For our household, it'll be a 27% increase. We have until 9th March to respond.
Next year, they're changing to an O2 style arrangement of RPI+3.9% a year. Because it's pre notified, you'll no longer be able to cancel when in contract.
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