Are ISP's (Hyperoptic) allowed to offer "Loss Leader" discounted broadband rates to New Customers?

RogerBareford

Bronco_uk said:

I am a very upset and disgruntled customer of Hyperoptic. What I have a severe problem with is the off-handed way they treat their existing customers. I currently pay £35 per month including VOIP phone for 500Mb of download speed, which to be honest is about 95% reliable, although it has dropped out on the rare occasion. I recently had a leaflet posted into my letterbox offering the same service to "New" customers for £25 per month, this is basically a loss-leader to entice new customers in. When I called customer services to ask them to reduce my monthly payments to the discounted price they went into mantra mode and said that this was the price at the start of my contract and it could not be reduced. This is a kick in the teeth to loyal customers basically saying we've got you tied up for 2 years in my case and you no longer matter. I was led to believe that under new Govt. legislation that ISP's are not allowed to do this. Can anybody let me know if I am within my rights to request a rate reduction to what they are offering new customers and if I am what my next steps should be to rectify the above?

It won't be a "loss-leader" they will definetly still be making money at this new customer price.

But i don't see any problem with this because variable pricing is common to get new customers and retain them in all different industries.

Uxb1 said:

It's not about next week's prices  that the OP is complaining about
It's at the same time.
It's like you going into Tesco and buying some milk for price X and at the same time a "new customer" comes along and is offered a cheaper price.
Indeed for all sorts of insurance quotations this sort of game has been outlawed - not sure about other consumer purchases.

This is basically what Sainsbury's do with people who have the app can get the same items for cheaper with nectar card prices.