New App idea - where should I go?

CKhalvashi

SiliconChip said:

I recall seeing a TV programme once (maybe either The Apprentice or Dragon's Den) that suggested an absolute minimum of £250,000 would be need to develop, protect and market an app successfully. Have you got that much spare cash lying around?

That would depend on many factors.

If we were to integrate an app into our core business (which is possible over the next few years) the marketing costs would be close to 0 as 'Oh, have you heard about our app?' would be integrated into existing marketing and therefore utilise the existing budget (actually, it'd cost a minimal amount to get someone to change the artwork). It could probably be done on sub-£20k.

For an off the ground app, probably with the right marketing it could be done for less than this, if you're willing initially to limit your audience. For testing purposes (I've never put anything online without there being an issue somewhere) this probably isn't a bad idea.

saveallmymoney said:

I'm an app developer. Everybody has an idea for an app that are dying to tell me about.....

Actually building and shipping an app, thats the tough bit.

Same with the majority of business plans I've seen in the last however many years and the businesses actually starting.

When things get serious, most people don't have the motivation.