"Prefer not to hear about Mother's Day?"

coffeehound

Deleted_User said:

With GDPR, it's more certain that none will be received the following year.

Opting out of email doesn't increase engagement or 'refresh the GDPR timescale'.  It reduces it, as engagement has dropped and there is less justification for continuing to send comms.

Isn't there some clause that co's must stop sending emails x many months after a last contact with a customer or prospect?  I infer that from emails saying I must reply in order to continue to receive correspondence

elsien

Deleted_User said:

I've had them for Father's Day as well.

It's become quite common over the last couple of years. It's a nice touch.

And for Valentine’s Day. But as you can’t avoid seeing all the cards, present, banners in shops while you’re out and about anyway I find the opt out emails pointless. 

[Deleted User]

coffeehound said:

Deleted_User said:

With GDPR, it's more certain that none will be received the following year.

Opting out of email doesn't increase engagement or 'refresh the GDPR timescale'.  It reduces it, as engagement has dropped and there is less justification for continuing to send comms.

Isn't there some clause that co's must stop sending emails x many months after a last contact with a customer or prospect?  I infer that from emails saying I must reply in order to continue to receive correspondence

Companies need to have a defined retention period. There is no absolute time frame and will vary by company and product - the criteria will include a mix of purchases, engagement,  opening emails, browsing and so on. But the period must be justified as part of the process and it would be extremely hard to argue that a customers who has said they don't want to receive something from you is more engaged than one who doesn't.

The selective opting out is just a good way of reducing distress to customers, saving on unwanted comms and demonstrating to the ICO that you don't send unwanted or irrelevant information. 

k3lvc

elsien said:

Deleted_User said:

I've had them for Father's Day as well.

It's become quite common over the last couple of years. It's a nice touch.

And for Valentine’s Day. But as you can’t avoid seeing all the cards, present, banners in shops while you’re out and about anyway I find the opt out emails pointless. 

But when I go into a store the message is generic, it's not aimed at me compared to the weekly emails of 'Dear K3LVC, you've not bought anything for Mothers/Fathers day yet - can we interest you in xxxx??'

Mnoee

I'd prefer to opt out, as I went non-contact with my abusive mother many years ago. I'm absolutely fine with companies politely asking if I'd like to opt out. I'd prefer not to see email titles like 'the perfect gift for the perfect mum'.

Basically, I'm not such a snowflake that I cannot see the word mother, or mothers day without crying, but if companies are offering to not tell me she's just the best in the hopes I will buy flowers or chocolates or bloody crocs, that's great.