Retail v Trade Paint

Fromdownwest

Thanks Freebear - reviews and a forum scan doesn't look good for it! 
Off to my local Crown Trade centre tomorrow for a Matt Colour Match!

rob7475

I wouldn't recommend valspar. Its' basically B&Q's own brand. I think they just bought the rights to use the name possibly. I thought they'd rebranded it again recently but maybe not.
For a wipeable paint, the Crown stuff is the best I've used and I've tried a few. If you buy the trade version, I tend to water it down a tiny bit (5% ish) as it helps with the final finish.
Also, if you're mist coating new plaster, don't buy cheap emulsion as some recommend. Use the paint your going to use for your final coat but dilute it by around 30%. If you put a poor quality paint under your final finish, you'll weaken the bond between the paint and the plaster making it less durable.

kasqueak

I have a Dulux sapphire salute feature wall in my sons bedroom. It’s a really lovely colour. We found the paint was thick and actually went on really well. I also find it pretty decent wearing seeing as it’s a child’s bedroom so often has cars driven over the walls etc! 

lg13mza

Another vote here for Crown scrubbable matt.  I will NEVER use anything else.  Requires less coats than retail and many times more durable.  I haven't watched the videos and I won't.  Trade paint is much better in my experience.  The reason the trade use it is it takes less time.  And time is money.

Fromdownwest

Local Crown Trade centre were super helpful. Colour Matched for us, and used the Crown Trade Scrubbable Matt. Went on very very well.